PRSA Releases Diversity & Inclusion Strategic Plan

Jun. 1, 2020
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PRSA recently unveiled the 2020-2022 Diversity & Inclusion Strategic Plan.

This three-year plan will help PRSA achieve targeted milestones and position the Society as a model for the communications profession, reflecting exemplary leadership in diversity and inclusion.

The plan is the result of a research initiative based on three phases of qualitative and quantitative data collection, including interviews, focus groups and a survey.

The overarching goal supports four objectives:

  1. Increase awareness and understanding of PRSA as a diverse and inclusive organization among its members and staff by 15 percent by 2023.
  2. Increase diverse representation among leadership throughout all levels of PRSA by 25 percent by 2023.
  3. Increase awareness of PRSA as a diverse and inclusive organization among external stakeholders by 15 percent by 2023.
  4. Increase and retain the number of multicultural students in PRSSA and new multicultural professionals into PRSA by 15 percent by 2023.

PRSA established these initiative-focused metrics to ensure leadership accountability and long-term success. To measure the achievements, PRSA leaders will use comparative measurement of 2019 internal benchmark survey responses and a new survey to internal and external stakeholders in order to gauge perceptions of PRSA’s D&I engagement.

This new strategic plan represents a “shared model” for action. Together, PRSA is embarking on a journey that is purposeful, intentional and consistent, pushing thoughtful efforts and actions as we call on you to bring our vision to reality.