Employees Are a Critical Audience in a Crisis
In a crisis, it is easy for communicators, executives and managers alike to get caught up in the external challenges. From media inquiries to customer concerns, from safety questions to social media conversations, a crisis can cause even the best leaders to throw all available resources at the outward response.
And while that may make some sense in the short term as part of a crisis response strategy, a stakeholder that often is overlooked is the organization’s internal team.
There are several smart reasons to engage employees at the time of a crisis:
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