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Ethics for an Evolving Profession

As the public relations profession evolves, so does the need for revised and refreshed ethical standards. The PRSA Code of Ethics is central to the ethical practice of public relations. Ethical concerns and dilemmas occur daily.

Recognizing and acknowledging ethical issues as they arise is among the reasons the PRSA Board of Ethics and Professional Standards was created. BEPS is a service to members, providing an abundance of resources for public relations professionals – from case studies, Ethical Standard Advisories, an ethics app for mobile devices, ethics quiz, blogs and various resources which follow in this section. In addition, BEPS provides opportunities at PRSA’s annual International Conference to explore ethics within public relations.

BEPS upholds and amends, when necessary, the PRSA Code of Ethics. Comprised of senior professionals and PRSA members, BEPS is a sounding board for chapter ethics officers and members who are struggling with ethical actions in their chapters or their professional careers.

The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity. BEPS provides educational opportunities to explore ethics within public relations year round and provides a hosts of educational offerings in “Ethics Month” in September and at the PRSA’s annual Conference.

BEPS Handbook and Application

The BEPS Handbook includes the Application to the Board of Ethics and Practice Standards (BEPS) and additional ethics information:

  • The History of BEPs
  • Eight Ethics Questions to Ask Yourself Before Acting
  • Six Statements That Should Warn You of a Potential Ethical Violation
  • Six Indications That Your Company Has an Ethical Culture
  • Eight Ethics Quotes
  • Six Practical Recommendations for Building Employer Branding
  • Application
  • Board of Ethics and Professional Standards