Corporate Communications Section OLD
The Corporate Communications (Corp. Comm) Section is made up of nearly 1,200 public relations and communication practitioners who are responsible for external communications and serve as the voice of their organization. These Section members understand that corporate communication is changing rapidly, as technology and a 24-hour news cycle demand greater transparency with regard to everything from a corporation’s finances to its social responsibility and sustainable business practices.
Members of this Section understand the unique challenges that you face and are willing to share solutions though networking opportunities, teleseminars, webinars, in-person events, resources, and an online community.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Corporate Communications Impact24 Conference
Nonmember Resources
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
Presenters
Schedule
Note: Program skips Nov. 26.
Module 1: Elevating the Role – Becoming a Strategic Communications Leader
Wednesday, Nov. 5; 3-4:30 pm EST
Learn how to build a communications strategy that aligns with your organization’s mission, supports strategic priorities and engages stakeholders across platforms. This session covers how to assess current efforts, set measurable goals, identify key audiences and develop messaging frameworks that support long-term impact in the association/nonprofit sector.
Module 2: Setting the Foundation – Strategic Communications Planning
Wednesday, Nov. 12; 3-4:30 pm EST
Effective messaging goes beyond taglines and mission statements. This session walks through how to craft compelling core messages, shape organizational narratives and adapt communications for the unique audiences with whom associations and nonprofits seek to engage — members, donors, policymakers and the media — without losing consistency or clarity.
Module 3: Telling Your Story – Message Development and Narrative Strategy
Wednesday, Nov. 19; 3-4:30 pm EST
Communicating effectively with different association/nonprofit stakeholder groups is both an art and a science. This session explores strategies for stakeholder segmentation, member engagement, media relations and proactive outreach — tailored to the unique challenges and opportunities faced by associations and nonprofits.
Module 4: Engaging Stakeholders – From Members to Media
Wednesday, Dec. 3; 3-4:30 pm EST
When the stakes are high, the messenger matters as much as the message. This session will discuss the CODE framework (Caring, Openness, Dedication and Expertise) as a guide for credible communication in high-stress moments. Participants will learn how to demonstrate leadership, communicate empathy and protect reputations during crises or change.
Module 5: Leading Through Uncertainty – Trust, Credibility and Crisis Response
Wednesday, Dec. 10; 3-4:30 pm EST
Great communications don’t just tell stories — they deliver results. This session covers how to measure what matters, demonstrate return on investment and report success in ways that resonate with boards, funders and other key audiences.
Module 6: Moving the Needle – Measuring Impact and Communicating Value
Wednesday, Dec. 17; 3-4:30 pm EST
Communications leaders in associations and nonprofits are often expected to be tacticians — but the real impact comes when they step into a strategic advisory role. This session explores how to position yourself as a trusted voice at the leadership table, contribute to organizational decision-making and advocate for the communications function as a driver of mission success.
Accreditation Information
Individuals with their Accreditation in Public Relations (APR) credential will receive 3.0 Renewal CEUs after completing this Certificate Program.Network With Members From
