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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Certificate ProgramCourse/WorkshopAI in Action: Practical Tools and Techniques for the Modern Communicator – Part 2
Jun. 8 – Jul. 20, 2026
The AI in Action six-module certificate program is designed to equip communications professionals with the skills and confidence to harness generative AI across their workflows — from content creation and research to campaign execution and automation.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopModern Media Relations in the AI and Creator Economy
Sep. 9 – Oct. 8, 2026
Join this certificate program to learn how to create compelling story angles, secure meaningful earned media coverage, elevate executive visibility, develop integrated communications strategies and prepare spokespeople for high impact media opportunities.Categories: Communication Strategy, Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopBeyond the Silo: It’s Time To Measure What Actually Matters
Sep. 15 – Oct. 1, 2026
Join this webinar to learn how to measure communication impact across all touchpoints — in ways leadership can’t ignore.Categories: Measurement & ROI, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCultural Fluency for Strategic Communicators
Nov. 2 – 17, 2026
This instructor-led certificate program is designed for communications professionals who want to strengthen their ability to navigate cultural complexity and apply cultural intelligence to real-world communications challenges.Categories: Communication Strategy, Diversity & Inclusion -
Course/WorkshopFree for PRSA and PRSSA MembersRadical Empathy: Tools for Trying Times
Nov. 4 – 18, 2026
PRSA invites you to an interactive workshop on radical empathy. Participants will engage in thoughtful dialogue on empathy (and its limits); practice strategies for utilizing empathy in difficult moments; and hone tools to bring into interpersonal and professional environments.Categories: Diversity & Inclusion, Techniques & Tactics -
Course/WorkshopTrust and Influence: Being the Communicator Your Company Needs
Nov. 18 – 19, 2026
Atlanta, GA
Join this event to gain practical insights on using data to tell stronger stories, influencing leadership, navigating complexity and leading confidently during moments of pressure.Categories: Communication Strategy, Leadership & Management, Special Interests -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
Course/WorkshopAPR Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
Course/WorkshopAPR Virtual Study Course
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This virtual study course is designed to prepare professionals for Accreditation in Public Relations (APR) process.Categories: Accreditation Preparation & Renewal -
Certificate ProgramCourse/WorkshopBetter Writing for Business: Basics and Brush-Ups
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
During this six-module, on-demand certificate program, we will explore what makes writing “good” and various ways to make your own writing better.Categories: Techniques & Tactics, Writing -
Course/WorkshopCertificate in Principles of Public Relations Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Certificate in Principles of Public Relations examination.Categories: Accreditation Preparation & Renewal -
Certificate ProgramCourse/WorkshopCommunicating to Manage Performance Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.Categories: Communication Strategy, Leadership & Management -
Certificate ProgramCourse/WorkshopContent Marketing Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.Categories: Communication Strategy, Measurement & ROI -
Course/WorkshopCrafting the Perfect Pitch
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.Categories: Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCrisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopDigital Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics -
Certificate ProgramCourse/WorkshopDriving Change Through Internal Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.Categories: Communication Strategy, Special Interests -
Certificate ProgramCourse/WorkshopExecutive Leadership Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.Categories: Leadership & Management
