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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

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  •  Case in Point
    Leadership in the Age of Disruption

    Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive. GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit. Positioned as a “gym for the mind
    Categories: Communication Strategy, Emerging Trends, Leadership & Management, Social Media, Techniques & Tactics
  •  Case in Point
    Content Marketing: How Cleveland Clinic Turns Health Care News Into Compelling Stories

    For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic will discuss how she and her team are evolving their m
    Categories: Branding, Communication Strategy, Techniques & Tactics
  •  Case in Point
    Using Owned Media to Drive Reputation

    PayPal is flipping the funnel and using its owned media to engage others in a conversation about their core values and brand. When PayPal spun off from eBay in 2015, it rebranded itself and redefined its corporate values. Realizing the value of driving the narrative, PayPal became its own media company, creating innovative programs and campaigns to engage global audiences. How is PayPal able to generate millions of viewers to its owned programming? Join us for this special Case in Point focused
    Categories: Crisis & Reputation, Social Media
  •  Case in Point
    How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program

    Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.
    Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics