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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Case in PointInvention in PR: How To Use Public Relations as a Creative EngineIn this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
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Case in PointNavigating Copyright in the Digital AgeThis interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content.Categories: Social Media, Techniques & Tactics
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Case in PointHow LabCorp Transformed From a Hospital Laboratory to a Global Life Sciences CompanyIn this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics