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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Case in PointRedefining How Communicators Work With Journalists in the New Media LandscapeJoin a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
Case in PointDeveloping Brand Strategy: How LabCorp Transformed From a Hospital Laboratory to a Global Life Sciences CompanyIn this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics