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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Case in PointHow BMW, Transamerica and Charter Optimize PR Outcomes With Behavior ScienceThis eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.Categories: Communication Strategy, Emerging Trends
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Case in PointCatching the AI Wave in Communications: Swim, Surf or Drown?In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
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Case in PointInvention in PR: How To Use Public Relations as a Creative EngineIn this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
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Case in PointNavigating Copyright in the Digital AgeThis interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content.Categories: Social Media, Techniques & Tactics