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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Case in PointNavigating Copyright in the Digital AgeThis interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content.Categories: Social Media, Techniques & Tactics
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Case in PointHow LabCorp Transformed From a Hospital Laboratory to a Global Life Sciences CompanyIn this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics