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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.



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  •  Webinar
    Master The Virtual Presentation

    Jan. 21, 2021 3:00 p.m. – 4:00 p.m.

    If there’s one thing we’ve learned this year, it’s that “virtual” is not going away anytime soon. Even when we return to “normal,” it will still be an important part of how we deliver presentations and conduct meetings. This engaging program will arm you with strategies for combating Zoom fatigue and overcoming the distractions and disruptions that we and our audiences face in the WFH world.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    Jan. 26, 2021 3:00 p.m. – 4:00 p.m.

    Generations of communications professionals have been taught to tackle the downside risks of crisis, but few understand how to reconfigure and harness ever-growing challenges for short- and long-term gain. Known for his disruptive and pace-setting public relations practices, Mike McDougall, APR, Fellow PRSA, will help webinar participants see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
  •  Webinar
    PRSA Storytellers Series: Leading With Ethics — A View From the Top

    Feb. 4, 2021 4:00 p.m. – 5:00 p.m.

    As we cautiously ease into the new year, the importance of open and honest communications is top of mind. Public relations professionals in particular face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Please join moderator Kirk Hazlett, APR, Fellow PRSA, for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark, whose own
    Categories: Ethics
  •  Webinar
    Protecting Clients’ Reputations, and Yours, When They Are Their Own Worst Enemy

    Feb. 11, 2021 3:00 p.m. – 4:00 p.m.

    During this webinar, two longtime agency executives will have a frank discussion (without naming names) about situations they’ve experienced with clients who, despite their counselors’ best advice, made a tough situation worse with bad behavior. They’ll share what went wrong, what could have been done to prevent things from going poorly and how they helped repair client reputations while protecting their own reputations.
    Categories: Crisis & Reputation, Ethics, Leadership & Management, Techniques & Tactics
  •  Webinar
    Cut Through the Clutter Online

    Feb. 16, 2021 3:00 p.m. – 4:00 p.m.

    It’s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand — even on the small screen?
    Categories: Techniques & Tactics, Writing
  •  Webinar
    PRSA Storytellers: Behind the Scenes: How a World-Class Convention Center Became a COVID-19 Field Hospital

    Feb. 24, 2021 4:00 p.m. – 5:00 p.m.

    During this session, we will explore the unprecedented challenges of converting the 2.1 million-square-foot Javits Center into a fully operational field hospital with 2,000 patient units at the height of the COVID-19 pandemic in New York City.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    Earned Media Tips for a New Era

    Feb. 25, 2021 3:00 p.m. – 4:00 p.m.

    Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes.
    Categories: Communication Strategy, Emerging Trends, Media Relations, Techniques & Tactics
  •  Webinar
    Integrated Analytics: Connecting Communications and PR Activities to Business Impact

    Mar. 18, 2021 3:00 p.m. – 4:00 p.m.

    Based on her years of experience with global support services, Pragya Dubey will introduce the concept of integrated analytics and how to approach impact-based PR measurement in this webinar. She will showcase ready-to-use metrics that are cost effective and scalable to apply across various programs and clients for PR agencies.
    Categories: Measurement & ROI
  •  Webinar
    The Value and the Values of Accreditation: Why an APR for Your Career

    Apr. 8, 2021 3:00 p.m. – 4:00 p.m.

    Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.
    Categories: Accreditation Preparation & Maintenance