Search Professional Development

In celebration of National Hispanic Heritage Month, key Hispanic leaders and stakeholders in the PR industry will come together to showcase initiatives and programs aimed at increasing Hispanic representation within the profession and how agencies, corporations & nonprofits can get involved.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness).

Join the first installation of this webinar series to understand the drivers leading to true civil discourse. Also, learn to ensure external communications – websites, social media, advertising, etc. – optimally reflect your brand’s position on important social matters.

Join key corporate public affairs and communications leaders for an in-depth discussion on the correlation between corporate citizenship and DEI, as well as how adding DEI communications strategies can elevate organizations, year-round.

Join the second installment of this webinar series to learn how companies can use corporate civic engagement to give consumers confidence their dollars are supporting organizations that are good corporate citizens.

What factors shape how you see the world? What factors shape how the world sees you? This interactive workshop will explore the neuroscientific processes that guide our automatic associations, the patterns of socialization that reinforce snap judgments, and strategies for recognizing and mitigating implicit assumptions.

In this persuasive-writing webinar, you’ll steal techniques from persuasive 20th-century Americans including Martin Luther King Jr., John Kennedy, Margaret Chase Smith, Ronald Reagan and Barack Obama. You’ll learn a four-step strategy for writing from the readers’ point of view.

Join this final installment of the webinar series to learn the differences between disinformation, misinformation, and mal-information. Discover tactical steps to take communicators can use to fight disinformation.

This webinar will explore some of the most recent trends in PR technology and innovation.