Search Professional Development
PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
Search by Keyword
Filter by Category
Filter by Type
Filter by Format/Career Level
Filter by Month
-
WebinarFree for PRSA and PRSSA MembersAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAI Prompting Strategies for PR Results
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Watch this on-demand webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 1
On-Demand
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 2
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The AI Tools for the Modern Communicator: Technology, Ethics and Future Trends video series is designed to provide an update to the original series and equip professionals with the latest developments in the fast-evolving AI landscape.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarFree for PRSA and PRSSA MembersAPR+M Process and Overview: Everything You Need to Know
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarFree for PRSA and PRSSA MembersAre You as News Literate as You Can Be? Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarFree for PRSA and PRSSA MembersAsk the APR Expert
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!Categories: Accreditation Preparation & Renewal -
WebinarFree for PRSA and PRSSA MembersBoost Your News Writing Skills
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarFree for PRSA and PRSSA MembersBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarFree for PRSA and PRSSA MembersBridging Gaps: Communicating for Inclusive Healthcare: Voices from the Field: Experiences and Strategies
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
WebinarFree for PRSA and PRSSA MembersCommTech and Data: What Communications Leaders Need to Know to Succeed
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarFree for PRSA and PRSSA MembersCrafting the Perfect Pitch in the New Media Landscape
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.Categories: Media Relations -
WebinarFree for PRSA and PRSSA MembersCritical Conversations: Saying What Needs To Be Said
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.Categories: Communication Strategy -
WebinarFree for PRSA and PRSSA MembersDisrupting the Norm: The Future of Media Monitoring
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.Categories: Crisis & Reputation, Emerging Trends -
WebinarFree for PRSA and PRSSA MembersDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.Categories: Communication Strategy, Diversity & Inclusion -
WebinarFree for PRSA and PRSSA MembersEvolving Your Organization Beyond AVEs
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI -
WebinarFree for PRSA and PRSSA MembersFive Ways To Integrate Cultural Strategy Into PR Plans
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarFree for PRSA and PRSSA MembersFrom Here to Sobriety: The Softer Side of Leadership
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.Categories: Leadership & Management
