Search Professional Development
PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Search by Keyword
Filter by Category
Filter by Type
Filter by Format
Filter by Month
-
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
On-Demand
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarDemystifying the APR: Tips for Success
On-Demand
Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.Categories: Accreditation Preparation & Maintenance -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
On-Demand
In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.Categories: Communication Strategy, Diversity & Inclusion -
WebinarEarning an APR and Then Some: The Value of Ongoing Learning
On-Demand
Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.Categories: Accreditation Preparation & Maintenance -
WebinarEvolving Your Organization Beyond AVEs
On-Demand
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI -
WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
On-Demand
In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management -
WebinarHow To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence
On-Demand
Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.Categories: Leadership & Management, Special Interests -
WebinarHow to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty
On-Demand
Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.Categories: Leadership & Management -
WebinarHow to Tell Authentic Stories That Shift the Narrative
On-Demand
Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
On-Demand
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarLiven Up Your PR Writing
On-Demand
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
On-Demand
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
On-Demand
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
On-Demand
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
On-Demand
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
On-Demand
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
WebinarNew Rules for Earned Media in 2023
On-Demand
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
On-Demand
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics