Home / Professional Development / Search Professional Development

Search Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

Young Professionals learning more about PRSA

Search by Keyword

 

Filter by Category

Filter by Type

Filter by Format

Filter by Month

    Displaying results 21 - 40 of 78
  • «
  • 1
  • 2
  • 3
  • 4
  • »
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Corporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement

    On-Demand

    Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.
    Categories: Leadership & Management
  •  Webinar
    Demystifying the APR: Tips for Success

    On-Demand

    Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    On-Demand

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    Earning an APR and Then Some: The Value of Ongoing Learning

    On-Demand

    Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    On-Demand

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
    How To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence

    On-Demand

    Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.
    Categories: Leadership & Management, Special Interests
  •  Webinar
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    On-Demand

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    On-Demand

    Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    On-Demand

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
    Liven Up Your PR Writing

    On-Demand

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    On-Demand

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    On-Demand

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    On-Demand

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    On-Demand

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    On-Demand

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Webinar
    New Rules for Earned Media in 2023

    On-Demand

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    On-Demand

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
    Displaying results 21 - 40 of 78
  • «
  • 1
  • 2
  • 3
  • 4
  • »