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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarBridging Gaps: Communicating for Inclusive Healthcare: Voices from the Field: Experiences and Strategies
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarCrafting the Perfect Pitch in the New Media Landscape
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.Categories: Media Relations -
WebinarCritical Conversations: Saying What Needs To Be Said
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.Categories: Communication Strategy -
WebinarDisrupting the Norm: The Future of Media Monitoring
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.Categories: Crisis & Reputation, Emerging Trends -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.Categories: Communication Strategy, Diversity & Inclusion -
WebinarEvolving Your Organization Beyond AVEs
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI -
WebinarFive Ways To Integrate Cultural Strategy Into PR Plans
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarFrom Here to Sobriety: The Softer Side of Leadership
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.Categories: Leadership & Management -
WebinarFuture Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.Categories: Emerging Trends -
WebinarFuture Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.Categories: Emerging Trends -
WebinarGenerative AI for PR Counselors
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.Categories: Communication Strategy, Emerging Trends, Special Interests -
WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management -
WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation -
WebinarHow To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.Categories: Leadership & Management, Special Interests -
WebinarHow to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.Categories: Leadership & Management -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
WebinarHow to Tell Authentic Stories That Shift the Narrative
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Learn how strategic storytelling can shape our organizations, build connection and bring about change.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
