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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.



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  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 6: Shaping Internal Culture as Highest-Level Reputation Risk Mitigation

    The worst (and so most memorable) Reputation Risk events of the past few years are easily traced back to bad decision making by individuals. What if they each had a full understanding of the consequences of their actions? Maybe they’d have done things differently. Learn new ways to instill that in your organization from one that does it through a focus on internal culture. Discover specific actions to take as a communicator to encourage better decision making in your organization.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Win Over Journalists and Influencers in the Changing Media Landscape

    The credibility boost that comes from positive placements in trustworthy media is still unmatched by other forms of marketing. But today’s distracted and inundated journalists and influencers require a more sophisticated type of outreach. That’s why some PR pros are earning far more than their normal share of coverage, while the rest founder.
    Categories: Emerging Trends, Media Relations, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    How Curiosity and Attention Drive PR Outcomes

    Curiosity also plays an integral role in elevating your career. Savvy PR professionals tap their innate curiosity and apply it to listening, attention and relationships. Connecting the dots between curiosity, attention and business outcomes can significantly improve all aspects of relationships with leaders, stakeholders, clients, journalists, sales and marketing colleagues, and more.
    Categories: Communication Strategy, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Survival Planning: Busting Silos, Breaking Bad Habits and Embracing Your Heresy in Order to Return to Growth

    Now is the time to rethink “business as usual,” ask tough questions and make tough decisions and tough compromises. This session will offer a world exclusive on “Built to Suck: The Inevitable Demise of the Corporation… and How to Save It?”
    Categories: Executive Level, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Brand Building: “A Step-by-Step Process to Elevating your Organization's Brand to Keep Loyal Fans and Attract New Fans”

    In this webinar, you will learn from marketing communications expert Stephen Dupont, APR, who has helped shape, build and refresh numerous B2C, B2B and nonprofit brands throughout the course of his career – from start-up medical device brands to B2b manufacturers to professional services.
    Categories: Branding, Communication Strategy
  •  On-Demand Webinar
    GENERATION Z - Trends and Insights

    Gen Z makes up approximately 26% of the population, surpassing Millennials in size. The Gen Z population is growing in age, but their behaviors and consumption patterns are already inspiring new trends in the marketplace and disrupting how communication is created, shared, and received. This webinar will discuss trends, and innovative ways to engage this audience.
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    10 Tech Tools to Make Your Life Easier

    As PR pros, we have to live and breathe new and emerging technologies so we can always be “cutting edge” and “outside the box.” But DANG is there a lot to follow and keep track of. This webinar will break down the latest and greatest tech tools for media monitoring, digital media, project management, pitching and more, while also sharing some old favorites that have stood the test of tech time to make your life easier (and your campaigns more effective).
    Categories: Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    Strategy, Statistics and Soul: How to Use Communications to Create Business Value and Impact Forever

    Learn the foolproof framework for making sure you are going in the right direction, telling the right stories and analyzing the right data to achieve relevance and business impact now and forever. By beginning with measurement, we can reverse engineer our way to winning communications strategies that will earn us more recognition, respect and resources.
    Categories: Communication Strategy, Leadership & Management, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Social Media Influencers: Best Practices for Creating Impactful Influencer Programs

    Influencers are playing an increasingly important role in successful communications programs. This tactical webinar will focus on how to build a measurable program, source and evaluate the right influencers, and create tracking and reporting for each campaign.
    Categories: Communication Strategy, Social Media
  •  On-Demand Webinar
    Micro-Moments in PR: Strategies for Mobile Communications

    91% of us pick up our smartphones to search for info when we're in the middle of something else. And the content we discover is an opportunity for marketing and PR. This interactive session will show you how to create PR stories that reach audiences during moments of intent. Google calls these, 'I want to know, I want to go, I want to do, I want to buy' moments. And they're not alone. A study by Twitter and Facebook reported we consume content more quickly on mobile devices and underscores the
    Categories: Communication Strategy
  •  On-Demand Webinar
    10 Advanced Speaking Tips to Supercharge Your Next Presentation

    Whether you’re a beginning presenter, occasional PowerPoint user or advanced public speaker, you’ll come away with valuable tips to take make your next presentation a resounding success.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones

    How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  On-Demand Webinar
    The Strategy Cascade: Harnessing the Power of Conversation

    Business strategies are challenging messages to communicate, especially with large, diverse and globally dispersed teams. For Dell’s product and supply chain business, the Strategy Cascade connects leaders and teams to the business strategy by way of authentic conversations — not campaigns, presentations or talking points. Leaders and teams have an opportunity to talk about the strategy in small groups so that it resonates with their day-to-day responsibilities, holds meaning over time and elici
    Categories: Communication Strategy, Executive Level, Leadership & Management
  •  On-Demand Webinar
    Act Like a Communicator, Think Like a CEO

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    What Do Alexa, Siri and Other Voice Technologies Have to Do With PR?

    With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    Now That You Got My Attention, What Do You Want: Making the Compelling Argument to the Boss When Budgets Are on the Line

    Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived.
    Categories: Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Purposes & Values: When You Can't Do Right For Doing Wrong

    Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls?
    Categories: Branding
  •  On-Demand Webinar
    Public Relations and Multimedia: Five Steps For Success Anyone Can Do Right Now

    In a world where consensus can be hard to find, there is near universal agreement in the power of online video and podcasting as emerging communication tools. “Public Relations and Multimedia: Five Steps for Success Anyone Can Do Right Now” will take a fast paced deep dive into development of audio and video content from concept to creation.
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Brands Taking A Stand Against Social Injustices – When Staying Silent Is No Longer An Option

    This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business.
    Categories: Branding, Leadership & Management, Social Media
  •  On-Demand Webinar
    Creating Content That Works: How to Get -- and Keep -- Employees' Attention

    It’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos!
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics