Search Professional Development

Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.

Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.

This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.

Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.

Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.

Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.

In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.

Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.

Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.

The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.

Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.

Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.

In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.

Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.

Join this webinar to learn how you can use ChatGPT to draw readers in and move them to act by producing better messages.

Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.

Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.

When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.