Search Professional Development

In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.

Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.

The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.

Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.

This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success.

Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare.

What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.

Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more.

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.

This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system —LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world.

Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.

Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to get better communications results. Increasingly, the most urgent question his clients ask during his training sessions is: “How do I find the time I need to accomplish everything?” So he developed the first productivity and time management training specifically for PR pros. Hundreds have completed it successfully, and he’s now bringing it to PRSA.

Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.

In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities.

This webinar is on crisis communication best practices and their application to COVID-19.

Writers: Workshop writing process in this class. Learn to write better, easier and faster. In-person workshop will be held in Portland, Oregon on July 22-23, 2020.

World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community.

Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s.

Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.

One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.