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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

Young Professionals learning more about PRSA

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    Displaying results 41 - 60 of 82
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  •  On-Demand Webinar
    Metrics Mean Money: A Communicator’s Guide to KPIs and Measurement

    In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Leveraging Micro-Influencers in Social Media

    Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.
    Categories: Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    How You MUST Adapt Your Media Relations to Survive and Thrive

    The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.
    Categories: Media Relations, Techniques & Tactics
  •  On-Demand Webinar
    Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

    Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.
    Categories: Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Mentoring and Empowering Students

    This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  On-Demand Webinar
    Circular Fashion & The Media Cycle

    Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    The Value of Accreditation: What APR Can Do for You and Your Career

    What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    Influencer Marketing

    Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more.
    Categories: Branding, Communication Strategy, Techniques & Tactics
  •  On-Demand Webinar
    Principles of Effective Crisis Response

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Follow the Feeling: Brand Building in a Noisy World

    This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system —LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world.
    Categories: Branding
  •  On-Demand Webinar
    Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work

    Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.
    Categories: Techniques & Tactics, Writing
  •  On-Demand Webinar
    Work Smarter, Not Harder in 2020: Get Beyond the Daily PR Grind to Get Better Results WITHOUT Being Tethered to Your Phone 24/7

    Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to get better communications results. Increasingly, the most urgent question his clients ask during his training sessions is: “How do I find the time I need to accomplish everything?” So he developed the first productivity and time management training specifically for PR pros. Hundreds have completed it successfully, and he’s now bringing it to PRSA.
    Categories: Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Are You Ready for Alpha Generation? Communicating With the Generation Coming After Gen Z

    Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    Flow Like a Ninja: #PRlife-Changing Tech Tools

    In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities.
    Categories: Communication Strategy, Techniques & Tactics
  •  On-Demand Webinar
    Communicating in a Time of COVID-19

    This webinar is on crisis communication best practices and their application to COVID-19.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
  •  Partner Event
    How to Write Better, Easier & Faster

    Jul. 13 – 17, 2020

    Online or in Portland, Oregon

    Writers: Workshop writing process in this class. Learn to write better, easier and faster. In-person workshop will be held in Portland, Oregon on July 22-23, 2020.
    Categories: Writing
  • From a Distillery to Making Hand Sanitizer During COVID-19

    Jul. 14, 2020 2:00 p.m. – 2:45 p.m.

    World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community.
  •  Webinar
    PR Disrupted: 5 Ways AI and AR Are Reshaping PR

    Jul. 16, 2020 – Dec. 31, 2021

    Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    Jul. 23, 2020 – Dec. 31, 2021

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  Webinar
    Building an Online Community for Your Brand

    Jul. 28, 2020 – Dec. 31, 2021

    One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.
    Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
    Displaying results 41 - 60 of 82
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