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This module provides an in depth look at creating the operational readiness for a crisis. Specifically, how to identify executive's roles in a crisis and developing clear processes. We’ll cover how to establish internal crisis communications response structures and teams while developing processes and protocols for effective rapid response.

Preparing for a crisis requires asking certain questions in the right order. This module describes the rigor necessary to assure that a crisis plan will predictably result in a well-handled crisis. Carpenters know that they must measure twice and cut once — communication and public relations professionals need to follow the same discipline to ensure their communication plan is right and communicated effectively the first time.

This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort.

This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation.

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.This professional development offering is designed as an on-demand, certificate of completion program and will equip management-level communicators with best practices within digital content strategy, p

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.You’ve heard that content is king, but how do you effectively use it across the web? It’s important to set clear objectives for the framework in order to achieve your business’s strate

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. You can’t effectively deliver your message to your prospects without knowing who they are. You need personas—composite sketches of important segments of your audience. This module will explore be

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. Stories sell. They make your key messages memorable. Communication professionals have more platforms and formats than ever before to tell their stories. In this module, participants will discover the c

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. Google’s algorithm uses hundreds of factors and changes its formula more than once per day. In this module, participants will learn best practices in driving more organic traffic to their website

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. It’s one thing to talk about innovation but another to truly build it into your communication efforts’ DNA. Participants will learn how to apply new technologies to their business strategy,

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences. As Peter Drucker said, “If you can’t measure it, you can’t improve it.” How do you determine which metrics truly matter and how do you benchmark against them? In this module par

Learn to get the word out about the first global pandemic in a social media world. Find out how to leverage digital tools on evolving channels and platforms. Master best digital marketing practices for online reputation management, crisis management and digital marketing and advertising planning. Plus: Get tips for measuring the effectiveness of this digital communication in an uncertain time.

Employees are at the heart of so many of the issues companies face today – and their voices must be heard. In this session, Porter Novelli will unpack hot-off-the-presses data shining a light on the intersection of COVID-19 considerations, social justice and diversity, equity and inclusion (DE&I). Presenters will then examine case studies of employee engagement in this new era – highlighting how employees can feel involved as we all navigate to a new normal.

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific busine

Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan?This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative metho

Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness?This session will explore the implementation and evaluation of public relations and communication program goals and objectives; will include the sequence of events required to develop successful timelines and budgets executing planned st

Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world?This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis. It will also help you identify communication/public relations models and theories, and barriers to communication. Communication models and theories such as Diffusion or the Wilbur Schramm Process Model can be very helpful in projecting the possible course for a group of

Think about the various roles and functions within nonprofit, not-forprofit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements?This session will discuss ways to motivate and inspire others to build coalitions and communicate vision withi

Ethics-based relationship management is at the heart of the communication function, emerging as a strategic role in managing environments, processes and methodologies in which your organization operates. Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships?In this session, participants will learn the importance of relationship building among key stakeholders (both internal and external) to find m

The importance of public relations as a boundary spanner that counsels organizational leadership on ethics and ethical values of stakeholders cannot be overemphasized; with emerging technologies only adding to this challenge into the future. Are you prepared to help a CEO or a board better understand how legal issues impacting public relations should be handled? Have you routinely considered ethical outcomes in your planning process? Are you prepared for the role of your organization’s &ld