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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 41 - 60 of 96
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  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Case in Point
    Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape

    Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.
    Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
  •  On-Demand Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     On-Demand Online Course
    Communicating to Manage Performance Certificate Program

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Leadership & Management
  •  Certificate Program
     On-Demand Online Course
    Content Marketing Certificate Program

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  On-Demand Online Course
    Crafting the Perfect Pitch

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  On-Demand Online Course
    Creating Effective Integrated Marketing Communications Campaigns

    This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  On-Demand Online Course
    Creating Integrated Communications Campaigns

    This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  Certificate Program
     On-Demand Online Course
    Crisis Communication Certificate Program

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Certificate Program
     On-Demand Online Course
    Digital Communication Certificate Program

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  On-Demand Online Course
    Executive Communication Online Series

    The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  On-Demand Webinar
    Future Trends of PR and Communications

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  On-Demand Online Course
    How the PESO Model Changes the Conversation for Communicators

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    How to Tell Authentic Stories That Shift the Narrative

    Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Humanizing Communications: How To Create Thoughtful and Inclusive Narratives

    Learn how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.
    Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics
  •  On-Demand Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  Certificate Program
     On-Demand Online Course
    Integrated Communication Certificate Program

    Strategic integrated communication can help organizations streamline efforts and significantly boost results by focusing on synergy, alignment and measurement. Learn how to identify best practices within integrated marketing concepts for specific audiences in order to develop strategies and tactics that work together to boost results.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  On-Demand Webinar
    Internal Communications During COVID-19

    How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.
    Categories: Crisis & Reputation
    Displaying results 41 - 60 of 96
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