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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    On-Demand

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Webinar
    Corporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement

    On-Demand

    Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.
    Categories: Leadership & Management
  •  Course/Workshop
    Crafting the Perfect Pitch

    On-Demand

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    Crafting the Perfect Pitch in the New Media Landscape

    On-Demand

    Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.
    Categories: Media Relations
  •  Course/Workshop
    Creating Integrated Communications Campaigns

    On-Demand

    This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
    Categories: Communication Strategy, Integrated Marketing Communications (IMC)
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    On-Demand

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Webinar
    Critical Conversations: Saying What Needs To Be Said

    On-Demand

    Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.
    Categories: Communication Strategy
  •  Webinar
    Demystifying the APR: Tips for Success

    On-Demand

    Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.
    Categories: Accreditation Preparation & Renewal
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    On-Demand

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  Webinar
    Disrupting the Norm: The Future of Media Monitoring

    On-Demand

    Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.
    Categories: Crisis & Reputation, Emerging Trends
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    On-Demand

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Certificate Program
     Course/Workshop
    Driving Change Through Internal Communications Certificate Program

    On-Demand

    The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
    Categories: Communication Strategy, Special Interests
  •  Webinar
    Earning an APR and Then Some: The Value of Ongoing Learning

    On-Demand

    Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Course/Workshop
    Executive Communication Online Series

    On-Demand

    The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.
    Categories: Accreditation Preparation & Renewal, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Webinar
    Five Ways To Integrate Cultural Strategy Into PR Plans

    On-Demand

    Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year

    On-Demand

    Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.
    Categories: Emerging Trends
  •  Webinar
    Generative AI for PR Counselors

    On-Demand

    Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.
    Categories: Communication Strategy, Emerging Trends, Special Interests
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    On-Demand

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Course/Workshop
    How the PESO Model Changes the Conversation for Communicators

    On-Demand

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics