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Writing for the News: The AP’s Essential Writing Rules for PR Professionals
May 25, 2025 12:00 a.m. – 1:00 a.m.
In this webinar, Paula Froke, lead editor of AP’s Stylebook, will take you through the writing rules … -
Work Smarter, Not Harder in 2020: Get Beyond the Daily PR Grind to Get Better Results WITHOUT Being Tethered to Your Phone 24/7
May 24, 2025 12:00 a.m. – 1:00 a.m.
Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to … -
The Shifting Tides of Brand in PR and Communications Today: How to Appeal to the New Consumer Market
May 17, 2025 12:00 a.m. – 1:00 a.m.
In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point … -
PRSA Storytellers: From a Distillery to Making Hand Sanitizer During COVID-19
April 6, 2025 12:00 a.m. – 1:00 a.m.
World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response … -
PRSA Storytellers: Connecting During COVID-19: How Entertainment & Sports Organizations and the Media Are Staying Engaged
April 4, 2025 12:00 a.m. – 1:00 a.m.
In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment … -
PR Disrupted: 5 Ways AI and AR Are Reshaping PR
March 31, 2025 12:00 a.m. – 1:00 a.m.
Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the … -
Nine Brainstorming Techniques to Add Creativity Into Your PR
March 27, 2025 12:00 a.m. – 1:00 a.m.
As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation … -
Invention in PR: How To Use Public Relations as a Creative Engine
March 17, 2025 12:00 a.m. – 1:00 a.m.
In this interactive Case in Point, participants will learn how to apply invention at the beginning of … -
Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications
March 15, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration
March 14, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration
March 13, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior
March 12, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 2: Building Cross-Channel Personas
March 11, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program Module 1: Integrated Marketing Communications (IMC Concept Review)
March 10, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Integrated Communication Certificate Program
March 9, 2025 12:00 a.m. – 1:00 a.m.
The Integrated Communication Certificate Program builds an advanced approach to integrated marketing … -
Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
February 6, 2025 12:00 a.m. – 1:00 a.m.
This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable … -
Are You Ready for Alpha Generation? Communicating With the Generation Coming After Gen Z
January 6, 2025 12:00 a.m. – 1:00 a.m.
Entering a world where artificial intelligence and androids in the workplace are commonplace, and where … -
A Practical Guide to Multimedia Communication
January 4, 2025 12:00 a.m. – 1:00 a.m.
“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using … -
Earned Media Tips for a New Era
February 25, 2021 3:00 p.m. – 4:00 p.m.
Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares … -
PRSA Storytellers: Behind the Scenes: How World-Class Convention Center Became a COVID-19 Field Hospital
February 24, 2021 4:00 p.m. – 5:00 p.m.
During this session, we will explore the unprecedented challenges of converting the 2.1 …