VIDEO SERIES
AI Tools for the Modern Communicator:
Technology, Ethics and Future Trends
This PRSA video series explores the transformative role of AI in public relations, offering insights into ethical considerations, practical tools, and the future of this transformative technology.
Each of the modules covers key topics such as the distinctions between generative and predictive AI, the impact of AI on workforce engagement, and AI's role in reshaping communication strategies. Attendees will learn about AI tools, ethics in AI usage, and the evolving regulatory landscape.
PROMISE & PITFALLS:
The Ethical Use of AI
For Public Relations Practitioners
Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)
Download PDFGuidelines, Tips and Best Practices
Strategies & Tactics
The Importance of Integrating AI Ethics Into the College Curriculum
September 2024
Strategies & Tactics
