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PRSA released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics, and provides best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

PRSA today announced the newly elected members of its 2024 Board of Directors. The delegates of the 2023 Leadership Assembly elected Ray Day, APR, as Chair-elect and eight members to serve in officer and director positions beginning January 1, 2024.

PRSA is honored to announce its 75th anniversary book, “75 Years of Impact and Influence: People, Places and Moments In Public Relations History," is the recipient of a Platinum MarCom Award in the Publications/Book/Company History category.

PRSA will mark the achievements of five of its members with awards for their outstanding contributions and service to the communications profession during ICON 2023, in Nashville, Tennessee, Oct. 15-17. The award winners were nominated by their peers and selected by PRSA’s Honors and Awards Committee.

The 2024 Bateman Case Study Competition will be focused on the magazine Culturs, and task students with creating awareness of the magazine on college campuses and its mission to enhance community and foster human connection.

PRSA announced the Officer and Director nominees for its 2024 Board of Directors. Membership delegates will vote on the nominees and any petitioning candidates at the annual PRSA Leadership Assembly on Saturday, October 14, in Nashville, Tennessee, prior to ICON 2023.