Newsroom in the news

PRSA has named Tyler Gillum, head coach of the Savannah Bananas, as the first keynote speaker for ICON 2026.

PRSA’s Strategies & Tactics has opened nominations for the 2026 Women of Impact Awards, recognizing women whose leadership, achievements and integrity are shaping the future of the communications profession.

PRSA today announced that Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, have been appointed as Senior Counsel, nonvoting members of the 2026 PRSA Board of Directors.

The PRSA Foundation announced its 2026 Board of Directors and reaffirmed its commitment to advancing diversity and expanding opportunity within the public relations profession. Guided by its 2026 purpose statement, “Opening doors for the next generation of PR leaders,” the Foundation continues to broaden its support for students through scholarships, grants and industry partnerships that help launch meaningful careers.

PRSSA announced today the establishment of two new collegiate Chapters at Bethel University and Coastal Carolina University (CCU). These new Chapters expand PRSSA’s national footprint and reinforce the organization’s global commitment to preparing the next generation of strategic communicators.

PRSA has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work.