PRSA has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work.

The Public Relations Society of America’s (PRSA) Educators Academy is proud to announce Jane Dvorak, APR, Fellow PRSA, as the recipient of the 2025 David Ferguson Award.

The Public Relations Society of America (PRSA) concluded its highly anticipated ICON 2025 Conference this week, drawing close to 2,100 communications professionals and students from across the nation for an event that celebrated storytelling, leadership and the evolving ethical landscape of artificial intelligence. Next year’s Conference will take place in Orlando, Fla., at the Orlando World-Center Marriott from October 18-20, 2026, bringing together communicators from around the world for another powerful week of learning, networking and leadership development.

PRSA announced today that award-winning actress, producer and New York Times best-selling author Lauren Graham will be the keynote speaker at ICON 2025. Graham’s keynote will take place on Tuesday, October 28, during the Day 1 General Session running from 1–2:45 p.m. of the Conference. ICON 2025 is expected to draw more than 2,000 communications professionals and students from across the nation.

PRSA is proud to announce that its Strategies & Tactics publication has earned a Gold MarCom Award for the second year in a row in the Association Publications/Magazine category.

PRSA announced its 2026 Board of Directors. The delegates of the 2025 Leadership Assembly elected Angela Walters Eveillard, MBA, APR, Chair-elect, as well as eight other members to serve in officer and director positions beginning on Jan. 1, 2026.