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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Certificate ProgramCourse/WorkshopBetter Writing for Business: Basics and Brush-Ups
Apr. 1 – May. 6, 2025
Join this certificate program to explore what makes writing “good” and various ways to make your own writing better. From planning to polishing, we’ll look at best practices and ways to improve as a lifelong learner eager to continue to grow and build on success, and to apply new insights to professional challenges.Categories: Writing -
Course/WorkshopPR Fundamentals: Behavior-Based Theories & Practices
Apr. 29 – May. 6, 2025
This workshop will broaden your strategic thinking and sharpen your skills so you will be ready for the many challenges PR practitioners face daily.Categories: Communication Strategy, Crisis & Reputation -
Course/WorkshopLeading Voices: AANHPI Leaders Shaping the Future of Communications
May. 7, 2025 5:00 p.m. – 6:00 p.m.
New York, NY
In celebration of AANHPI Heritage Month, PRSA is hosting an engaging event to delve into the diverse and impactful career paths of three accomplished Asian American, Native Hawaiian, and Pacific Islander (AANHPI) leaders in the communications industry.Categories: Diversity & Inclusion -
WebinarIs It Time to Go Independent?
May. 14, 2025 3:00 p.m. – 4:00 p.m.
In this fast-paced and interactive webinar, we’ll cover a wide variety of topics focused on “the business of the business,” giving you the information you need to determine whether “going indie” is right for you.Categories: Special Interests -
ConferencePRSA 2025 Public Affairs and Government Summit
Jun. 11 – 13, 2025
Tempe, AZ
The Public Affairs and Government 2025 Summit will feature three days of professional development, idea interaction, and networking among those whose talents are in high demand at the nexus of public policy, community safety and protection, crisis communications, and environmental concerns. -
WebinarThe Entrepreneurial AI Edge: A Shift Framework for PR Success
Jun. 12, 2025 3:00 p.m. – 4:00 p.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarThe ADA and Your Content: How To Be Compliant
Jun. 17, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.Categories: Diversity & Inclusion, Techniques & Tactics -
ConferencePRSA Corporate Communications Impact25 Conference
Jun. 26 – 27, 2025
New York, NY
PRSA Corporate Communications Impact25 Conference will focus on the best ways of communicating to connect the dots.Categories: Special Interests -
WebinarFive Ways To Tell Better Stories
Jul. 17, 2025 3:00 p.m. – 4:00 p.m.
Could you do a better job of engaging readers through storytelling? In this webinar, master the art of the storyteller — that’s a job that AI can’t do!Categories: Writing -
WebinarNIL Collective Series
Aug. 13, 2025 3:00 p.m. – 4:00 p.m.
This high-impact session brings together industry leaders who are at the forefront of NIL strategy, athlete PR and brand partnerships.Categories: Special Interests -
WebinarFive Ways To Simplify Messages
Sep. 9, 2025 3:00 p.m. – 4:00 p.m.
Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.Categories: Writing -
ConferencePRSA ICON 2025
Oct. 28 – 30, 2025
Washington, DC
Join us in Washington DC, for the always insightful ICON 2025. Our headquarters hotel for PRSA will be the Washington Hilton. -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
WebinarAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal
