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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Certificate Program
     Course/Workshop
    Strategic Communications for Associations and Nonprofits Certificate Program

    Nov. 5 – Dec. 17, 2025

    For associations and nonprofits, effective communication is not a luxury — it’s a necessity for advancing mission, maintaining trust and demonstrating value to members, donors, policymakers and the public. Yet in many organizations, communications efforts are under-resourced, reactive or misaligned with strategic priorities.
    Categories: Communication Strategy
  •  Certificate Program
     Course/Workshop
    Digital-First Communications: Strategy, Social Media & Impact

    Feb. 25 – Apr. 1, 2026

    This program emphasizes how strategic social media thinking can enhance stakeholder relationships, drive measurable business outcomes and position communicators as essential strategic partners in today’s digital-first landscape.
    Categories: Communication Strategy, Emerging Trends, Social Media
  •  Certificate Program
     Course/Workshop
    Internal Communication: The Comms Superpower for the AI Age

    Mar. 5 – Apr. 23, 2026

    The Certificate Program combines timeless IC fundamentals with cutting-edge research on how AI is changing the pace of work and the structure of organizations, and is intended to prepare participants to be competent, confident and adaptable in a rapidly changing workplace.
    Categories: Communication Strategy, Emerging Trends
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Driving Change Through Internal Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
    Categories: Communication Strategy, Special Interests
  •  Certificate Program
     Course/Workshop
    Executive Leadership Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.
    Categories: Leadership & Management
  •  Certificate Program
     Course/Workshop
    Measurement and Analytics Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
    Categories: Communication Strategy, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Media Relations Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
    Categories: Media Relations
  •  Certificate Program
     Course/Workshop
    Modern Digital Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
    Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Navigating the Transition From Journalism to PR & Comms

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.
    Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests
  •  Certificate Program
     Course/Workshop
    Navigating Today's Reputation Risk Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Public Affairs: Practical Skills for Communicators

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This course will take you on a journey, providing what you need to know to handle your work as a public affairs officer, and finally, introducing trending and visionary discussions about your future in public affairs and government.
    Categories: Communication Strategy
  •  Certificate Program
     Course/Workshop
    Storytelling Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Strategic Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy