Search Professional Development

The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i

Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.

Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.

Learn how strategic storytelling can shape our organizations, build connection and bring about change.

When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.

Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.

In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.

The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.

Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.

This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.

The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.

Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.

What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.

This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.

Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.

Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.

Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.

Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.