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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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WebinarHow To Work With Health Care Journalists During Disruption To Keep Your Brand Relevant
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
How can you keep your brand part of the conversation during this tumultuous time? Join this webinar to learn insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.Categories: Media Relations -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarLiven Up Your PR Writing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
WebinarNew Rules for Earned Media in 2023
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.Categories: Leadership & Management, Techniques & Tactics -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests -
WebinarPR Writing Hacks
Dec. 30 – 31, 2099
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarPrinciples of Effective Crisis Response
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.Categories: Emerging Trends, Ethics -
WebinarPRSA Storytellers: Co-creating Your Company’s Purpose and DNA
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.Categories: Communication Strategy, Emerging Trends
