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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 41 - 60 of 94
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  •  Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    On-Demand

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    On-Demand

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    On-Demand

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Measuring Reputation: How To Help Build Your Company's Brand

    On-Demand

    Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.
    Categories: Branding, Measurement & ROI
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    On-Demand

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    On-Demand

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Webinar
    New Rules for Earned Media in 2023

    On-Demand

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
    Online Reputation: Fixing Google Results, Wikipedia and More

    On-Demand

    Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    On-Demand

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  Webinar
    Power of Influence: ICON Honorary Co-Chairs Panel Discussion

    On-Demand

    In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.
    Categories: Special Interests
  •  Webinar
    Principles of Effective Crisis Response

    On-Demand

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  Webinar
    PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

    On-Demand

    This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.
    Categories: Emerging Trends, Ethics
  •  Webinar
    PRSA Storytellers: Engaging With Comms Students

    On-Demand

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    PRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources

    On-Demand

    Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    On-Demand

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  Webinar
    PRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay

    On-Demand

    Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: How to Combat Disinformation: A Psychological Approach

    On-Demand

    Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Leadership Today: Issues of Ethics

    On-Demand

    As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022

    On-Demand

    Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    On-Demand

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
    Displaying results 41 - 60 of 94
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