Search Professional Development

Mayo Clinic, a worldwide destination medical center, is in some ways connected to many of the global socially significant events. How does Mayo Clinic respond in a way that’s timely and reflective of the organization’s culture, purpose and priorities?

In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.

In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.

Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.

Join this webinar to explore five specific ways to find and tap into real-world stories that resonate and stick with employee audiences, while simultaneously building desired organizational cultures.

This webinar will explore some of the most recent trends in PR technology and innovation.

This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.

Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).

Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual property

This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.

What journalists want in today’s world has changed. Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.

AP Stylebook offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals. Learn about the latest changes!