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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management -
WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation -
WebinarHow To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.Categories: Leadership & Management, Special Interests -
WebinarHow to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.Categories: Leadership & Management -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
WebinarHow to Tell Authentic Stories That Shift the Narrative
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Learn how strategic storytelling can shape our organizations, build connection and bring about change.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarLiven Up Your PR Writing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
WebinarNew Rules for Earned Media in 2023
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.Categories: Leadership & Management, Techniques & Tactics -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests
