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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 61 - 80 of 90
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  •  Webinar
    PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

    On-Demand

    Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: PR to the Front, Please

    On-Demand

    This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.
    Categories: Leadership & Management
  •  Webinar
    PRSA Storytellers: Stay Humble and Keep Your Head Down

    On-Demand

    Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Trusted Advisers

    On-Demand

    Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.
    Categories: Leadership & Management
  •  Webinar
    PRSA Storytellers: What the Pandemic Proves About Leadership

    On-Demand

    This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PR Writing Hacks

    On-Demand

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
    Public Relations Leadership: Excellence, Resilience, Strategy

    On-Demand

    Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.
    Categories: Leadership & Management
  •  Webinar
    Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable

    On-Demand

    Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    Shining a Light on Dark Tactics: Disinformation, Climate Litigation, and the PRSA Code of Ethics

    On-Demand

    This webinar will illustrate past and present examples of public communications from energy companies and apply the PRSA Code of Ethics to specific campaigns and communications. We’ll describe shifts in public perception around climate change and introduce the audience to legal complaints against fossil fuel companies by state and local governments.
    Categories: Communication Strategy, Ethics
  •  Webinar
    Staying Energized and Engaged Webinar Series

    On-Demand

    Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.
    Categories: Leadership & Management
  •  Webinar
    Taking a Stand for Ethics

    On-Demand

    In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter
    Categories: Ethics, Leadership & Management
  •  Webinar
    The AP Stylebook on Inclusion in Reporting, Writing and Editing

    On-Demand

    Join this webinar to discover why inclusion matters in writing and editing, and learn about some of the principles of the AP Stylebook’s major inclusion chapters and entries including race, gender, immigration and disabilities.
    Categories: Diversity & Inclusion, Writing
  •  Webinar
    The Burgeoning Latinx Influencer Market

    On-Demand

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  Webinar
    The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier

    On-Demand

    Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.
    Categories: Crisis & Reputation
  •  Webinar
    The Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments

    On-Demand

    Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.
    Categories: Communication Strategy, Crisis & Reputation
  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    On-Demand

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    The Impact of AI and ChatGPT on Communications

    On-Demand

    Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    The Roaring 20s: Key Trends To Watch Over the Next 10 Years

    On-Demand

    Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.
    Categories: Emerging Trends
  •  Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    On-Demand

    Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
  •  Webinar
    The Value of Accreditation: What APR Can Do for You and Your Career

    On-Demand

    What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.
    Categories: Accreditation Preparation & Renewal
    Displaying results 61 - 80 of 90
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