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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 101 - 120 of 120
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  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 2: Differentiating and Marketing in a Volatile Reputation Risk Environment

    Stakeholders expect companies to do more than obey the rules — they want your organization to be a force for positive change. Learn about who’s doing it well, with a focus on companies who have put real dollars into positive, aggressive Reputation Management recently. How can you convince leadership to stay proactive in a world where sticking your neck out is scarier than ever?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 3: CSR and Sustainability as a Path to Reputation Risk Mitigation

    When everyday business decisions seem to generate more reputation risk scenarios, where can leaders turn for positive stories? Learn how leading organizations are turning CSR and Sustainability into pillars of Reputation Risk Mitigation. CSR and Sustainability are moving from the sidelines into core business strategy — what does this mean for Communications strategy? How do you go from Sustainability reporting to a more integrated approach to telling your organization’s story?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 4: Integrating Reputation Risk and Crisis Management Planning/Preparation/Execution

    Some argue that Reputation Risk Management and Crisis Management are the same thing. They are not, and the differences are important. Learn how Crisis Management must be a critical component of Reputation Risk Management and how integrated planning can enable organizations to shift from a purely reactive to a fully proactive stance. Find out how to use your Crisis Plan to create the business case for actions that directly impact Reputation Risk.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 5: Enhancing Enterprise-wide Communication and Reputation Risk Coordination Capabilities

    How often do we hear about the instant response required of organizations in crisis? How many organizations still put crisis plans in a binder at headquarters? Learn how continuous Reputation Risk Management and sophisticated Crisis Communications can enable the most decentralized organizations to manage crisis in real time. Learn from a communications leader who has implemented a solution that changes a decentralized trade association into an efficient and effective crisis team.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 6: Shaping Internal Culture as Highest-Level Reputation Risk Mitigation

    The worst (and so most memorable) Reputation Risk events of the past few years are easily traced back to bad decision making by individuals. What if they each had a full understanding of the consequences of their actions? Maybe they’d have done things differently. Learn new ways to instill that in your organization from one that does it through a focus on internal culture. Discover specific actions to take as a communicator to encourage better decision making in your organization.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Response to Controversial External Issues

    Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities?
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  On-Demand Webinar
    The Burgeoning Latinx Influencer Market

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  On-Demand Online Course
    The Definitive Guide to PR Writing

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module A: The Definitive Guide to Writing Like a Journalist Without Having to Be One

    Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module B: How to Write News Releases Management Will Love and No Editor Can Ignore

    Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module C: Polishing for PR Perfection

    Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module D: PR Writing Mastery

    Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Webinar
    The Power of Storytelling in Leader Communication

    Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures.
    Categories: Communication Strategy, Leadership & Management
  •  On-Demand Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    Generations of communications professionals have been taught to tackle the downside risks of crisis, but few understand how to reconfigure and harness ever-growing challenges for short- and long-term gain. Known for his disruptive and pace-setting public relations practices, Mike McDougall, APR, Fellow PRSA, will help webinar participants see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    The Value and the Values of Accreditation: Why an APR for Your Career

    Why get an APR? You’re smart, degreed, hard-working. You volunteer. You walk-your-talk. So why an additional credential? What’s the big a-ha? Join Elyse Hammett, APR, to dive into dialogue on exactly why it’s a game-changer, and then decide if you are a candidate for this deeply personal competition.
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. The ability to identify intellectual property issues and navigate the balance between freedom of speech and those rights can be daunting and intimidating – particularly in the digital space. The goal of this webinar is to provide participants with an understanding of the basics Trademark, Copyright and Right of Publicity law (sometimes known as misappropriation of name and likeness).
    Categories: Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Videos That Stop the Scroll!

    This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
    Categories: Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Writing for the News in 2021

    In this 60-minute webinar, Colleen Newvine, product manager for the AP Stylebook, will take you through the essential writing rules for PR professionals.
    Categories: Techniques & Tactics, Writing
  •  On-Demand Online Course
    Writing With AP Style

    Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide.
    Categories: Writing
  •  On-Demand Online Course
    Writing With Clarity for Maximum Effectiveness

    This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication.
    Categories: Writing
    Displaying results 101 - 120 of 120
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