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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 101 - 120 of 127
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  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 1: Introduction and Case Studies: Reputation Risk

    CEOs and boards cite Reputation Risk as their highest priority; and they don’t feel their organization is prepared to handle it. More importantly, headlines have taught them that they need more than just a crisis plan. In fact, they may be realizing that proactive Reputation Management is needed. What can a communicator do specifically to address this gap and find new ways to mitigate Reputation Risk?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 2: Differentiating and Marketing in a Volatile Reputation Risk Environment

    Stakeholders expect companies to do more than obey the rules — they want your organization to be a force for positive change. Learn about who’s doing it well, with a focus on companies who have put real dollars into positive, aggressive Reputation Management recently. How can you convince leadership to stay proactive in a world where sticking your neck out is scarier than ever?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 3: CSR and Sustainability as a Path to Reputation Risk Mitigation

    When everyday business decisions seem to generate more reputation risk scenarios, where can leaders turn for positive stories? Learn how leading organizations are turning CSR and Sustainability into pillars of Reputation Risk Mitigation. CSR and Sustainability are moving from the sidelines into core business strategy — what does this mean for Communications strategy? How do you go from Sustainability reporting to a more integrated approach to telling your organization’s story?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 4: Integrating Reputation Risk and Crisis Management Planning/Preparation/Execution

    Some argue that Reputation Risk Management and Crisis Management are the same thing. They are not, and the differences are important. Learn how Crisis Management must be a critical component of Reputation Risk Management and how integrated planning can enable organizations to shift from a purely reactive to a fully proactive stance. Find out how to use your Crisis Plan to create the business case for actions that directly impact Reputation Risk.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 5: Enhancing Enterprise-wide Communication and Reputation Risk Coordination Capabilities

    How often do we hear about the instant response required of organizations in crisis? How many organizations still put crisis plans in a binder at headquarters? Learn how continuous Reputation Risk Management and sophisticated Crisis Communications can enable the most decentralized organizations to manage crisis in real time. Learn from a communications leader who has implemented a solution that changes a decentralized trade association into an efficient and effective crisis team.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 6: Shaping Internal Culture as Highest-Level Reputation Risk Mitigation

    The worst (and so most memorable) Reputation Risk events of the past few years are easily traced back to bad decision making by individuals. What if they each had a full understanding of the consequences of their actions? Maybe they’d have done things differently. Learn new ways to instill that in your organization from one that does it through a focus on internal culture. Discover specific actions to take as a communicator to encourage better decision making in your organization.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Response to Controversial External Issues

    Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities?
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  On-Demand Webinar
    Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable

    Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Want to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success? Join us for this webinar! Here’s your chance.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Social Media and Effective Reputation Management in a Time of COVID-19

    In this webinar, the challenges and opportunities presented by social media during a crisis will be examined through the context of COVID-19.
    Categories: Crisis & Reputation, Social Media
  •  On-Demand Webinar
    Strategic Communications: An Essential Risk Management Tool

    Why do some companies and brands survive disaster and crisis better than others? An often overlooked area of risk management is strategic communications and brand. While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission.
    Categories: Branding, Communication Strategy
  •  On-Demand Webinar
    Taking a Stand for Ethics

    In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatter
    Categories: Ethics, Leadership & Management
  •  On-Demand Webinar
    Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

    Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.
    Categories: Diversity & Inclusion, Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    The Art of Managing Workplace Conflict

    Who likes conflict? Most people want to avoid it. This webinar will help you manage it by tapping into your emotional intelligence.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  On-Demand Online Course
    The Definitive Guide to PR Writing

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module A: The Definitive Guide to Writing Like a Journalist Without Having to Be One

    Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module B: How to Write News Releases Management Will Love and No Editor Can Ignore

    Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module C: Polishing for PR Perfection

    Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module D: PR Writing Mastery

    Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Webinar
    The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones

    How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  On-Demand Webinar
    The Shifting Tides of Brand in PR and Communications Today: How to Appeal to the New Consumer Market

    In this webinar, Katherine Morales, APR, Authentic Brand Strategist™ and founder of Inflection Point Communications, will share insights on these shifts as well as how we can utilize them to devise more resonate communications and strategies for the companies we represent.
    Categories: Branding, Communication Strategy, Emerging Trends, Techniques & Tactics
    Displaying results 101 - 120 of 127
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