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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 121 - 136 of 136
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  •  Webinar
    The Impact of AI and ChatGPT on Communications

    On-Demand

    Join this webinar to learn about how AI and ChaptGPT have impacted the practice of public relations, including ethical and reputational ramifications.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    The Roaring 20s: Key Trends To Watch Over the Next 10 Years

    On-Demand

    Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.
    Categories: Emerging Trends
  •  Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    On-Demand

    Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics
  •  Webinar
    The Value of Accreditation: What APR Can Do for You and Your Career

    On-Demand

    What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Thriving in the New Hybrid Workplace Webinar Series

    On-Demand

    This brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.
    Categories: Special Interests
  •  Webinar
    Top Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?

    On-Demand

    Join this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).
    Categories: Communication Strategy
  •  Webinar
    Trademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space

    On-Demand

    Intellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual property
    Categories: Social Media, Techniques & Tactics
  •  Webinar
    Videos That Stop the Scroll!

    On-Demand

    This webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
    Categories: Techniques & Tactics
  •  Webinar
    What Health Care Journalists Want

    On-Demand

    For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?
    Categories: Media Relations
  •  Webinar
    What's New in AP Style (2023)

    On-Demand

    This PRSA Learning Webinar will cover both big-picture guidance to make your content better and the detailed mechanics to polish the details. The current Stylebook editing team has added guidance on complex topics like race, gender and disabilities.
    Categories: Writing
  •  Webinar
    Why PR Firms Should Get Their Clients Doing Marketing Podcasts

    On-Demand

    Join this webinar to learn how a PR firm should first approach its clients about podcasting. The speaker also will demonstrate the multiple benefits for PR firms having their clients create marketing podcasts.
    Categories: Techniques & Tactics
  •  Webinar
    Working with Journalists in the New Communications World

    On-Demand

    What journalists want in today’s world has changed. Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.
    Categories: Media Relations
  •  Webinar
    Writing for the News With the Associated Press: Don’t Miss The AP’s Style Updates for 2022

    On-Demand

    AP Stylebook offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals. Learn about the latest changes!
    Categories: Techniques & Tactics, Writing
  •  Webinar
    Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work

    On-Demand

    Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.
    Categories: Techniques & Tactics, Writing
  •  Course/Workshop
    Writing With AP Style

    On-Demand

    Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide.
    Categories: Writing
  •  Course/Workshop
    Writing With Clarity for Maximum Effectiveness

    On-Demand

    This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication.
    Categories: Writing
    Displaying results 121 - 136 of 136
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