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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  On-Demand Online Course
    Executive Communication Online Series Module 3: Managing PR & Communication Issues

    Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world?This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis. It will also help you identify communication/public relations models and theories, and barriers to communication. Communication models and theories such as Diffusion or the Wilbur Schramm Process Model can be very helpful in projecting the possible course for a group of
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  On-Demand Online Course
    Executive Communication Online Series Module 4: Leading the PR & Communication Function

    Think about the various roles and functions within nonprofit, not-forprofit and for-profit companies. Could you ask intelligent questions about business structure — sole proprietorships, partnerships and corporations? Can you identify ROI for public relations activities in your organization? Are you aware of laws and guidelines for public reporting of annual reports or income statements?This session will discuss ways to motivate and inspire others to build coalitions and communicate vision withi
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  On-Demand Online Course
    Executive Communication Online Series Module 5: Managing Relationships

    Ethics-based relationship management is at the heart of the communication function, emerging as a strategic role in managing environments, processes and methodologies in which your organization operates. Are you prepared to provide your organization leadership with the necessary tools, tactics and processes required to manage key stakeholder relationships?In this session, participants will learn the importance of relationship building among key stakeholders (both internal and external) to find m
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  On-Demand Online Course
    Executive Communication Online Series Module 6: Applying Ethics & Law

    The importance of public relations as a boundary spanner that counsels organizational leadership on ethics and ethical values of stakeholders cannot be overemphasized; with emerging technologies only adding to this challenge into the future. Are you prepared to help a CEO or a board better understand how legal issues impacting public relations should be handled? Have you routinely considered ethical outcomes in your planning process? Are you prepared for the role of your organization’s &ld
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  On-Demand Webinar
    External Communications During COVID-19

    How often should external audiences hear from you? Are your messages appropriate — or insensitive to what your audience members are going through? Get answers to these questions and more in this webinar.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Flow Like a Ninja: #PRlife-Changing Tech Tools

    In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities.
    Categories: Communication Strategy, Techniques & Tactics
  •  On-Demand Online Course
    How the PESO Model Changes the Conversation for Communicators

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization.
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.Designed as an on-demand certificate of completion program, the Integrated Communication Certificate Program will equip management-level communicators w
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 1: Integrated Marketing Communications (IMC Concept Review)

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will gain a true understanding of the concepts of integrated marketing communications, including common misconceptions abou
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 2: Building Cross-Channel Personas

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will learn best practices for personas to accelerate communications efforts. Participants will receive an overview of ways
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 3: Identifying and Influencing Audience Behavior

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will gain an understanding of how behavior can be understood and influenced, and how to apply that information to today’s c
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 4: Using Digital Marketing and SEO Tactics to Build Integration

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will receive an understanding of search engine optimization technique basics and how SEO can be effectively used to boost e
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 5: The Role of Content and Social Media in Effective Integration

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will learn about ways to build synergy between content, social media, and other messaging channels to boost individual and
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Integrated Communication Certificate Program Module 6: Measuring Integrated Marketing Communications

    The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement.In this module, participants will learn integrated measurement practices that take into account new goals for attribution models and conversion tactics.
    Categories: Communication Strategy, Emerging Trends, IMC- Integrated Marketing Communications, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Internal Communications During COVID-19

    How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.
    Categories: Crisis & Reputation
  •  Case in Point
    Invention in PR: How To Use Public Relations as a Creative Engine

    In this interactive Case in Point, participants will learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house.
    Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Leading with Ethics

    The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.
    Categories: Ethics, Leadership & Management
  •  On-Demand Webinar
    Liven Up Your PR Writing

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  On-Demand Webinar
    Managing Communications in a Time of Crisis: Learnings From the Impact of COVID-19

    This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of these situations, and in particular, addressing some of the ongoing lessons being learned during the time of global crisis being experienced as a result of the Covid-19 pandemic.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Case in Point
    Navigating Copyright in the Digital Age

    This interactive Case in Point shall demystify copyright law in the digital space and provide best practices for the use of third-party content.
    Categories: Social Media, Techniques & Tactics