Search Professional Development

Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.

Presented by PRSA and Wylie Communications

The first-ever PRSA New Professionals Digital Summit

The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.

A fast-paced look at the lesser-known but life-changing tools PR executives to PR interns can use to add hours back into their week, and nearly free technology capable of adding tens of thousands of dollars back to the average Corporate Comm budget.

More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops. In this environment, how do we reach readers online? Join us for this mobile web-writing webinar to learn how.

Join media pitching coach Michael Smart as he presents an in-depth event designed to help PR and communication pros achieve superior results in today’s quickly changing media landscape.

In this interactive Case in Point, participants will learn how brand confusion can impact corporate reputation and business decisions in a case study from global business leader, LabCorp. In 2018 and 2019, LabCorp was named to Fortune’s List of World’s Most Admired Companies as well as earned the designation as a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Foundation.

Presented by PRSA and Wylie Communications

ICON 2020: PRSA’s digital gathering of thought leaders, industry experts and partners in communication, public relations and marketing will deliver four days of innovation, insights, ideas, and inspiration directly to you at your location Oct. 26-29, 2020. ICON 2020 is a fully digital networking and educational event for professional communicators across all industries and in all stages of their professional journey.

Presented by PRSA and Wylie Communications

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Reputation management (RM) is a concept at the core of the communication profession, and in today’s fast-paced digital world, reputations can be made or lost in the blink of a digital eye. But well-built reputations can withstand social, economic and political pressure by establishing core principles and strategies to build, enhance and protect their key attributes. This six-part program will examine reputation, establishing a reputation, building and enhancing a reputation, reputational leaders

Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ), and when portrayed in the media, want to see their stories reflected in a fair and accurate way; Latinx people are the subject of news stories daily and have similar concerns. In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own car

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures.