Search Professional Development

Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.

With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?

Join us for this webinar to learn the importance of data visualization and gain valuable tips to improve the delivery of data and analysis in your presentations to impact how you are perceived.

Increasingly, brands are moving away from concentrating purely on the price, features, and quality of their products and services in marketing campaigns. Instead, they are beginning to focus on less tangible areas such as values and beliefs. Why is this shift taking place and what is driving it? For brands who make this move; does it reap only benefits, or are there also hidden pitfalls?

In a world where consensus can be hard to find, there is near universal agreement in the power of online video and podcasting as emerging communication tools. “Public Relations and Multimedia: Five Steps for Success Anyone Can Do Right Now” will take a fast paced deep dive into development of audio and video content from concept to creation.

This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business.

It’s never been harder, yet more critical, to get and keep the attention of your workforce. In this webinar, we’ll explore why making great content matters, changes you can make tomorrow and how you can ultimately compete with cat videos!

The Global Capability Framework launched in April 2018 is now the international benchmark for measuring personal and team capability. How do you and your team measure up?

If your team is looking for innovative ways to differentiate your brand, then this webinar is for you. We hope you can join Ben Joergens, VP, Financial Empowerment Director for Old National Bank where he will share his company's journey in developing a financial education roadmap that is making a difference in the communities that Old National serves.

Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance.

In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.

Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.

The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.

Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.

This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success.

Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare.

What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.

Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more.

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. As recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. To provide more education and understanding surrounding crisis communication, PRSA has re-developed the Crisis Communication Certificate Program. Designed as a certificate of completion program, the Crisis Commun

The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests. Which is fine, as long as you’re talking to yourself.) Move readers to act with a four-step process for giving people what they really want.