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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Webinar
    How To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence

    On-Demand

    Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.
    Categories: Leadership & Management, Special Interests
  •  Webinar
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    On-Demand

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    On-Demand

    Learn how strategic storytelling can shape our organizations, build connection and bring about change.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    On-Demand

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
    Liven Up Your PR Writing

    On-Demand

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    On-Demand

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    On-Demand

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    On-Demand

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Measuring Reputation: How To Help Build Your Company's Brand

    On-Demand

    Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.
    Categories: Branding, Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Media Relations Certificate Program

    On-Demand

    This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
    Categories: Media Relations
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    On-Demand

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    On-Demand

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Webinar
    New Rules for Earned Media in 2023

    On-Demand

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
    Online Reputation: Fixing Google Results, Wikipedia and More

    On-Demand

    Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Course/Workshop
    Online Study Course for the Certificate in Principles of Public Relations Examination

    On-Demand

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.
    Categories: Accreditation Preparation & Renewal, Communication Strategy
  •  Webinar
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    On-Demand

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  Webinar
    Power of Influence: ICON Honorary Co-Chairs Panel Discussion

    On-Demand

    In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.
    Categories: Special Interests
  •  Webinar
    Principles of Effective Crisis Response

    On-Demand

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  Webinar
    PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

    On-Demand

    This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.
    Categories: Emerging Trends, Ethics
  •  Webinar
    PRSA Storytellers: Engaging With Comms Students

    On-Demand

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Emerging Trends, Techniques & Tactics