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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 61 - 80 of 95
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  •  On-Demand Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  Certificate Program
     On-Demand Online Course
    Integrated Communication Certificate Program

    Strategic integrated communication can help organizations streamline efforts and significantly boost results by focusing on synergy, alignment and measurement. Learn how to identify best practices within integrated marketing concepts for specific audiences in order to develop strategies and tactics that work together to boost results.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  On-Demand Webinar
    Internal Communications During COVID-19

    How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Maintaining and Restoring Trust in Times of Great Change

    This one-hour webinar focuses on the drivers of trust in any environment, but especially in times of great change, in addition to proven techniques for maintaining trust where possible and restoring trust where necessary.
    Categories: Executive Level, Leadership & Management
  •  On-Demand Webinar
    Managing Your Job Search With Intention

    Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     On-Demand Online Course
    Measurement and Analytics Certificate Program

    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
    Categories: Communication Strategy, Measurement & ROI
  •  On-Demand Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  On-Demand Online Course
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy
  •  On-Demand Webinar
    Principles of Effective Crisis Response

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    PR Measurement: How to Use Data to Engage Your Stakeholders

    In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.
    Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Protecting Clients’ Reputations, and Yours, When They Are Their Own Worst Enemy

    Join this webinar to hear about bad situations that clients worse — what went wrong, what could have been done to prevent things from going poorly and how counselors can repair client reputations while protecting their own.
    Categories: Crisis & Reputation, Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Designing Your 2021 Accountability Wellness Story

    Join this webinar to learn how to reduce stress, keep calm, and stay healthy in your mind and body to maximize opportunities to be public relations advisors.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations

    Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Lessons From the Past that Shape Our Future

    In this webinar, incoming 2022 PRSA Chair, Dr. Felicia Blow, APR, interviews past PRSSA National Presidents to discuss the transformation of the industry and how their work and experiences have evolved since graduating from college/university.
    Categories: Emerging Trends
  •  On-Demand Webinar
    PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

    Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.
    Categories: Emerging Trends
  •  On-Demand Webinar
    PRSA Storytellers: Stay Humble and Keep Your Head Down

    Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve

    Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.
    Categories: Techniques & Tactics
    Displaying results 61 - 80 of 95
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