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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarGenerative AI for PR Counselors
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.Categories: Communication Strategy, Emerging Trends, Special Interests -
WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management -
WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation -
Course/WorkshopHow the PESO Model Changes the Conversation for Communicators
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model iCategories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics -
WebinarHow To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.Categories: Leadership & Management, Special Interests -
WebinarHow to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.Categories: Leadership & Management -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
WebinarHow to Tell Authentic Stories That Shift the Narrative
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Learn how strategic storytelling can shape our organizations, build connection and bring about change.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarHow To Work With Health Care Journalists During Disruption To Keep Your Brand Relevant
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
How can you keep your brand part of the conversation during this tumultuous time? Join this webinar to learn insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.Categories: Media Relations -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarLiven Up Your PR Writing
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopMeasurement and Analytics Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.Categories: Communication Strategy, Measurement & ROI -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
Certificate ProgramCourse/WorkshopMedia Relations Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.Categories: Media Relations -
Certificate ProgramCourse/WorkshopModern Digital Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
