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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 61 - 80 of 90
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  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    On-Demand

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  Webinar
    PRSA Storytellers: How to Combat Disinformation: A Psychological Approach

    On-Demand

    Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022

    On-Demand

    Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations

    On-Demand

    Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    On-Demand

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals

    On-Demand

    What lessons can corporate communications professionals learn from the state of contemporary political communications?
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Lessons From the Past that Shape Our Future

    On-Demand

    In this webinar, incoming 2022 PRSA Chair, Dr. Felicia Blow, APR, interviews past PRSSA National Presidents to discuss the transformation of the industry and how their work and experiences have evolved since graduating from college/university.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Message Mapping for Effective Public Relations

    On-Demand

    Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.
    Categories: Communication Strategy
  •  Webinar
    PRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event

    On-Demand

    Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.
    Categories: Emerging Trends
  •  Webinar
    PRSA Storytellers: Stay Humble and Keep Your Head Down

    On-Demand

    Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.
    Categories: Ethics
  •  Webinar
    PRSA Storytellers: Taking the Guilt-Free Summer Vacation You Deserve

    On-Demand

    Join a discussion on how to take guilt-free vacations that will help attendees come back with renewed energy to tackle their jobs.
    Categories: Techniques & Tactics
  •  Webinar
    PRSA Storytellers: What the Pandemic Proves About Leadership

    On-Demand

    This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.
    Categories: Emerging Trends, Leadership & Management
  •  Webinar
    PR Writing Hacks

    On-Demand

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Certificate Program
     Course/Workshop
    Reputation Management Certificate Program

    On-Demand

    The concept of Corporate Reputation Management is at the core of the communications profession. As Reputation Management has matured and expanded into the realms of business strategy and corporate governance, communicators are seen as the go-to experts on reputation management inside their organizations.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Reputation Risk Management Certificate Program

    On-Demand

    In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No. 1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan.
    Categories: Crisis & Reputation
  •  Webinar
    Response to Controversial External Issues

    On-Demand

    Mayo Clinic, a worldwide destination medical center, is in some ways connected to many of the global socially significant events. How does Mayo Clinic respond in a way that’s timely and reflective of the organization’s culture, purpose and priorities?
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
    Seeing Around Corners: Trends and Events That Public Relations Professionals Should Keep Their Eyes on in 2022

    On-Demand

    In this one-hour webinar, public relations pro and futurist Stephen Dupont, APR, Fellow PRSA, shares his insights about what’s around the corner for PR and communications professionals in 2022.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Strategic Communication Certificate Program

    On-Demand

    This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
    Categories: Communication Strategy
  •  Webinar
    The Burgeoning Latinx Influencer Market

    On-Demand

    In this webinar, we will review various segments of the U.S. Latinx influencer market - from microbloggers to YouTube super stars and everything in between, as well as reference sample PR and Communications campaigns that have successfully connected with Latinx consumers through culture, language and technology.
    Categories: Diversity & Inclusion, Emerging Trends, Social Media
  •  Course/Workshop
    The Definitive Guide to PR Writing

    On-Demand

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
    Displaying results 61 - 80 of 90
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