Corporate Communications Section
The Corporate Communications (Corp. Comm) Section is made up of nearly 1,200 public relations and communication practitioners who are responsible for external communications and serve as the voice of their organization. These Section members understand that corporate communication is changing rapidly, as technology and a 24-hour news cycle demand greater transparency with regard to everything from a corporation’s finances to its social responsibility and sustainable business practices.
Members of this Section understand the unique challenges that you face and are willing to share solutions though networking opportunities, teleseminars, webinars, in-person events, resources, and an online community.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Corporate Communications Impact23 Conference
Nonmember Resources
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
Speakers
Schedule
Course runs April 30, May 2 and May 7, from noon to 3 p.m. EDT each day.
Day 1, April 30
- Introductions, Goals and Challenges
- Six Roles of the PR Practitioner Self-Assessment
- PR at the Management Table
- Professional Development Opportunities
- Behavioral Public Relations Theories (Diffusion Process, Model of a Successful Organization, Behavioral Model and Four Steps to Behavior Change)
- Interactive Exercise: Identifying Triggering Events That Drive Behavior
- Qualitative and Quantitative Research
- Internal Communications Case Study
Day 2, May 2
- Recap of Day 1
- Internal Communications Discussion: One-Way and Two-Way Techniques
- Employees as Ambassadors
- Best Practices in Internal Communication
- Interactive Exercise: Key Messages and Retention Strategies for Employees (Based On Case Study)
- External Communications Discussion: One-Way and Two-Way Techniques
- Information-Mapping Techniques
- Identifying and Building Relationships With Opinion Leaders
- Media Relations 101 and Do’s and Don’ts of the Media Interview
- Interactive Exercise: Preparing Your Spokesperson for the Tough Questions
Day 3, May 7
- Recap of Day 2
- Issue Anticipation and Crisis Communication 101
- Review of Crisis Communication Cases and Elements of a Crisis Communication Plan
- Recipe For Creating a Behavior-Based PR Plan
- Group Work Session To Develop Behavior-Based PR Plan
- Measurement and Evaluation: Review of Barcelona Principles
- Discussion: Nine Ways PR Impacts the Bottom Line
- Review of PRSA Code of Ethics and Ethics Jeopardy
- Q&A and Wrap-Up
Testimonial
“The PR Bootcamp has given me the knowledge and confidence I needed to identify strategic priorities and focus on driving the desired outcomes. Apart from the valuable content Robin shared, I also appreciated her genuine interest in her students’ work. The warm, friendly classroom atmosphere she created was conducive to learning not only from our PR guru, Robin, but also from each other. The two days out of the office were well worth it, and I’m looking forward to attending more PRSA workshops in future.”
—Gordana Goudie
Scriptwriter, Westfall Gold
Accreditation Information
Participants with the APR credential earn 1.5 CEUs for this workshop.Network With Members From
