Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Leveraging Your Networks to Advance in Academia
May 21, 2025 3:00 PM – 4:00 p.m.
This webinar will give concrete consulting on what it takes to stand out, network, and move beyond, sometimes, those academic politics that can hold you back. -
Storytelling Intensive, Part 2: Story Slam: 60 Minutes to Sharper Storytelling
May 21, 2025 3:00 PM – 4:00 p.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach. -
How to Use AI to Track What Matters with the PESO Model© for Communication Measurement
May 28, 2025 2:00 PM – 3:00 p.m.
Join this webinar to learn exactly how to leverage AI to transform your measurement approach from tracking vanity metrics to demonstrating real business results.