Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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The Entrepreneurial AI Edge: A Shift Framework for PR Success
Jun 12, 2025 3:00 PM – 4:00 p.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice. -
The ADA and Your Content: How To Be Compliant
Jun 17, 2025 3:00 PM – 4:00 p.m.
Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging. -
Shaping the Future of LGBTQ+ Representation in Media & Communications
Jun 17, 2025 4:00 PM – 5:00 p.m.
Join this conversation to explore the evolving dynamics of LGBTQ+ representation, the role of public relations in shifting perceptions, and how advocacy organizations are driving impactful change across industries.