Home / Professional Development / AI Insights

AI Insights

PRSA Storytellers Graphic and photos with speakers
hand holding abstract computer data

PROMISE & PITFALLS:

The Ethical Use of AI
For Public Relations Practitioners

Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)

Download PDF

Guidelines, Tips and Best Practices


Strategies & Tactics
robot holding scales of justice

A Conversation on Managing the Ethics of AI

November-December 2023

Strategies & Tactics
close up of eye with computer data

4 Steps to Take to Ensure the Accuracy of Your AI Content

November-December 2023

Strategies & Tactics
robot gesturing at computer data

AI Tips for Job Seekers and Hiring Managers

November-December 2023

LinkedIn Live Video
S&T Live

S&T Live: How to Humanize AI

November 2023

Strategies & Tactics
powerPurpose

The Power and Purpose of AI in Media Relations

September 2023

Strategies & Tactics
4Ways

4 Ways AI Can Streamline Media Work

September 2023
Member Exclusive

Strategies & Tactics
laptop screens with computer code

How PR Pros Can Counter AI Misinformation

August 2023
Member Exclusive

Strategies & Tactics
smartphone with ChatGPT app

New to Using AI Tools? Start Here

June 2023
Member Exclusive

Join the AI Community on MyPRSA for more insights and information.

Learn More!

Strategies & Tactics
highway with image recognition squares

The Promise and Perils of ChatGPT

March 2023

Strategies & Tactics
robot writing at desk

Surviving in the Age of AI Writing

February 2023

Strategies & Tactics
woman holding smartphone

Gauging the Potential Impact of AI on PR

August 2022
Member Exclusive