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Vice President of Brand Engagement

RoJalynn "Ro" Lane

Ro Lane, originally from East Tennessee, is a senior at the University of Memphis, majoring in strategic media with a concentration in public relations and a minor in creative mass media. She began her involvement with PRSSA in the Fall of 2022 as a member and began her journey to becoming her Chapter’s President for the 2023-2024 academic year. Ro previously served as the Logistics Director for the PRSSA 2023 International Conference in Nashville, Tenn. 

Outside of PRSSA, Ro has worked across the media landscape in many aspects. She previously freelanced as a social media management intern with a Memphis bakery, where she learned about digital communication and content strategy alongside brand awareness. On campus, she not only served as a campus tour guide, but as the program intern where she upheld different managerial and public relations aspects, leading a team of over 30 students to promote the University of Memphis to thousands of prospective students and family. 

After graduation, Ro aspires to work in community-oriented public relations efforts, working locally to promote the cities and communities she is a part of. She is passionate about community outreach and support, DEI efforts, storytelling, and enjoying life. 

Outside of school and PRSSA, Ro enjoys exploring the outdoors, traveling, graphic design, baking and music. She is incredibly excited to explore the stories of as many PRSSA members as possible and hopes to create a more welcoming and inclusive space in the public relations industry, one story at a time.