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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarThe White Whale of Thought Leadership: How to Write an Op-Ed Editors Can’t Ignore
On-DemandJoin this webinar to learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.Categories: Media Relations, Techniques & Tactics
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
On-DemandThis webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
WebinarThriving in the New Hybrid Workplace Webinar Series
On-DemandThis brand-new, three-part series addresses timely topics on mental and physical well-being for the individual, team and organization in this hybrid work era.Categories: Special Interests
WebinarTop Talents Compete Webinar Series: Who’s Got the Greatest Communication Campaign?
On-DemandJoin this webinar series to learn from expert campaigns how to apply the four-step process of research, planning, implementation and evaluation (RPIE).Categories: Communication Strategy
WebinarTrademarks, Copyrights and Publicity Rights: An Explanation of Intellectual Property and the Digital Space
On-DemandIntellectual property law can appear mystifying to the very people it is intended to protect: you. This webinar provides participants with an understanding of the basics of trademark, copyright and right of publicity law, to help navigate the balance between freedom of speech and intellectual propertyCategories: Social Media, Techniques & Tactics
WebinarVideos That Stop the Scroll!
On-DemandThis webinar will look at some easy ways for content creators at all levels to step up their video game and maximize reach on social media and beyond in 2021 — everything from framing, lighting and adding text to which platforms to utilize and considerations on video length.
WebinarWhat Health Care Journalists Want
On-DemandFor three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?Categories: Media Relations
WebinarWhat's New in AP Style (2023)
On-DemandThis PRSA Learning Webinar will cover both big-picture guidance to make your content better and the detailed mechanics to polish the details. The current Stylebook editing team has added guidance on complex topics like race, gender and disabilities.Categories: Writing
WebinarWorking with Journalists in the New Communications World
On-DemandWhat journalists want in today’s world has changed. Learn how communicators can bridge the gap between journalists’ wants and their brand’s needs in the new media environment.Categories: Media Relations
WebinarWriting for the News With the Associated Press: Don’t Miss The AP’s Style Updates for 2022
On-DemandAP Stylebook offers professional guidelines on grammar, punctuation, definitions, rules for usage, styles for capitalization, abbreviation, spelling and numerals. Learn about the latest changes!Categories: Techniques & Tactics, Writing
WebinarWriting Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work
On-DemandAnything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.Categories: Techniques & Tactics, Writing