Search Professional Development

Improve readability scores in this online course.

Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.

The speakers and program description will be available at a later date. Hosted by the Entertainment & Sports Section. Paid registration for non-Entertainment & Sports Section members includes the live webinar and video playback for one month.

PRSA’s New Professionals Section is thrilled to be its digital summit: Leaders of Tomorrow.” The conference will provide new professionals with sessions and workshops on the skills and knowledge they need to succeed in the industry, including leadership, personal branding and more. Attend this event to gain practical tactics and industry insight through sessions designed specifically with new professionals in mind and to learn from and network with fellow new professionals who are also determine

Participants will spend the afternoon exploring “the business of the business” – working ON the business instead of IN it. You’ll hear first-hand from experts who can answer your questions and allay your fears about running your own indie practice.

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)

Learn to write effective email newsletters, marketing emails.

This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Some 68% of emails aren’t getting opened — let alone read. In this environment, what’s a communicator to do? In this webinar, you’ll learn how to grab attention in the inbox to get your email opened.

This year, the Health Academy Conference is conveniently being co-located with ICON 2022.

Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Join us in Dallas-Fort Worth for ICON 2022. Our headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort.

This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.

This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?

This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.

Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.