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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

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    Displaying results 21 - 40 of 102
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  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Corrective Feedback

    Giving Corrective Feedback teaches managers how to give effective feedback tor correct behavior that’s not aligned with the organizational mission. This skill also provides behavior-based feedback for employees exhibiting inappropriate communication or action. Correcting performance deficiencies is often difficult, but the 7-step process embedded in this module offers a road map for delivering tough messages and provides a clear outcome for future expectations of performance change.
    Categories: Leadership & Management
  •  On-Demand Online Course
    The Definitive Guide to PR Writing

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module A: The Definitive Guide to Writing Like a Journalist Without Having to Be One

    Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module B: How to Write News Releases Management Will Love and No Editor Can Ignore

    Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module C: Polishing for PR Perfection

    Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module D: PR Writing Mastery

    Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    Reputation Management Certificate Program

    Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 2: Reputation and the CEO

    Aside from Communications, only the CEO role is structured to care more about Corporate Reputation. Participants will gain perspectives about the increasing pressures facing today’s businesses and its leadership. This module will provide practical tips for framing issues about the company, winning CEO support and partnering with senior leadership to strengthen your organization’s Reputation.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 3: KPIs and Collaboration, The Reputation Journey

    Fitting Reputation into an org. structure can be difficult. In this module, participants will hear from an executive who has managed the evolution while also tying together the concepts of Corporate Reputation, Corporate Brand and Corporate Responsibility.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 4: Digital Reputation

    Google “Reputation Management” and you’ll quickly learn that SEO companies have hijacked the term for “ORM”, rather than the strategic management discipline. At the same time, new digital and social tools present the greatest threat (and opportunity) for your organization’s Reputation. In this module, participants will explore how to connect the dots from an exec who has led the way.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 5: Measurement Discipline – Solve the Reputation Value Equation

    One of the best ways to help your organization understand Reputation is through quantification. This module will explore how to be pragmatic, targeted and actionable when you bring measurement to your organization.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 6: CSR and Reputation. Establishing a Vision

    Too often, Corporate Reputation and Corporate Responsibility are disconnected. In this module, participants will hear from an executive who has seen the evolution and can demonstrate the links among Corporate Reputation, Corporate Social Responsibility and Stakeholder engagement. Additionally, this module will further explain to participants a path forward of how to set the vision for their organization.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 7: Reputation and the Communicator’s Career

    Since 1989, the leadership team at Heyman Associates has built a reputation as trusted advisors to CEOs by focusing on one thing and doing it well. From the start, they have immersed themselves in one profession: communications and public affairs. This module will discuss the importance of focusing on building an evolved skill set as you plan the next steps of your career as a Reputation Champion.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Management Module 8: Corporate Diplomacy and Executive Leadership

    Managing across divisions and geographies can be challenging. This module offers tips and techniques for winning support of your programs across all management levels. Participants will learn how to align business objectives, build stakeholder relationships, address operational issues and enhance their organizations’ reputation.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program

    In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 1: Introduction and Case Studies: Reputation Risk

    CEOs and boards cite Reputation Risk as their highest priority; and they don’t feel their organization is prepared to handle it. More importantly, headlines have taught them that they need more than just a crisis plan. In fact, they may be realizing that proactive Reputation Management is needed. What can a communicator do specifically to address this gap and find new ways to mitigate Reputation Risk?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 2: Differentiating and Marketing in a Volatile Reputation Risk Environment

    Stakeholders expect companies to do more than obey the rules — they want your organization to be a force for positive change. Learn about who’s doing it well, with a focus on companies who have put real dollars into positive, aggressive Reputation Management recently. How can you convince leadership to stay proactive in a world where sticking your neck out is scarier than ever?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 3: CSR and Sustainability as a Path to Reputation Risk Mitigation

    When everyday business decisions seem to generate more reputation risk scenarios, where can leaders turn for positive stories? Learn how leading organizations are turning CSR and Sustainability into pillars of Reputation Risk Mitigation. CSR and Sustainability are moving from the sidelines into core business strategy — what does this mean for Communications strategy? How do you go from Sustainability reporting to a more integrated approach to telling your organization’s story?
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 4: Integrating Reputation Risk and Crisis Management Planning/Preparation/Execution

    Some argue that Reputation Risk Management and Crisis Management are the same thing. They are not, and the differences are important. Learn how Crisis Management must be a critical component of Reputation Risk Management and how integrated planning can enable organizations to shift from a purely reactive to a fully proactive stance. Find out how to use your Crisis Plan to create the business case for actions that directly impact Reputation Risk.
    Categories: Crisis & Reputation
  •  On-Demand Online Course
    Reputation Risk Management Certificate Program Module 5: Enhancing Enterprise-wide Communication and Reputation Risk Coordination Capabilities

    How often do we hear about the instant response required of organizations in crisis? How many organizations still put crisis plans in a binder at headquarters? Learn how continuous Reputation Risk Management and sophisticated Crisis Communications can enable the most decentralized organizations to manage crisis in real time. Learn from a communications leader who has implemented a solution that changes a decentralized trade association into an efficient and effective crisis team.
    Categories: Crisis & Reputation
    Displaying results 21 - 40 of 102
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