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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    Sep. 2, 2021 3:00 p.m. – 4:00 p.m.

    Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Partner Event
    Reach Readers Online

    Oct. 5 – Nov. 2, 2021

    Online

    Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.
    Categories: Writing
  • APR Virtual Boot Camp

    Nov. 10 – 12, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself

    Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.
    Categories: Leadership & Management, Techniques & Tactics
  •  On-Demand Online Course
    Advancing Your Communication Strategy in DE&I Certificate Program

    This program will equip management-level communicators with the tools to build a strategic approach to communication planning that advances diversity, equity and inclusion issues for our profession and in our workplaces to achieve more effective public relationship outcomes.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Laying the Groundwork: Behavioral Strategic Planning for DE&I

    Advancing Your Communication Strategy in DE&I Certificate Program Module 1. In this module, participants will learn the fundamentals of behavioral strategic planning. Participants will review key steps one must take to understand, communicate within and move the behavior of stakeholders no matter the issue, organization or background of stakeholders.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Establishing DE&I Direction: Setting Goals & Measurable Objectives

    Advancing Your Communication Strategy in DE&I Certificate Program Module 2. In this module, participants learn how to set DE&I goals and objectives that are achievable, measurable and linked to organizational strategy. They will explore how to make these goals an integral part of an organization’s fabric.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Understanding Stakeholders: DE&I Environmental Assessment and Research

    Advancing Your Communication Strategy in DE&I Certificate Program Module 3. In this module, participants explore the environment (landscape) in which DE&I communication is happening, the history that brought us to this point, and the many lenses through which DE&I communication is filtered. They will learn about the most effective and respectful ways to gather information on this subject.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    DE&I Strategy: Relevant Behavioral and Communication Science Theories, Strategies, and Their Applications

    Advancing Your Communication Strategy in DE&I Certificate Program Module 4. In this module, participants explore communication and behavioral science theories and strategies to help design programming and outreach that achieves designated objectives and goals.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Tactics: Designing and Implementing Effective DE&I Tactics That Move Behavior

    Advancing Your Communication Strategy in DE&I Certificate Program Module 5. In this module, participants learn about building objectives and tactics that move behavior in order to achieve DE&I goals.
    Categories: Diversity & Inclusion
  •  On-Demand Online Course
    Measurement & Evaluation of DE&I Communication Plans

    Advancing Your Communication Strategy in DE&I Certificate Program Module 6. In this module, participants learn about effective methods for evaluating their program, and using that data to adjust or improve programming. They also will briefly explore messaging as part of an overall behavioral DE&I strategy.
    Categories: Diversity & Inclusion
  •  On-Demand Webinar
    Building an Online Community for Your Brand

    One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.
    Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Building the Best Agency To Work for, and the Best Agency To Work With

    Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.
    Categories: Emerging Trends, Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance Certificate Program

    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Acknowledging Ideas

    Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Active Listening

    Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Describing Behavior or Results

    Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Corrective Feedback

    Giving Corrective Feedback teaches managers how to give effective feedback tor correct behavior that’s not aligned with the organizational mission. This skill also provides behavior-based feedback for employees exhibiting inappropriate communication or action. Correcting performance deficiencies is often difficult, but the 7-step process embedded in this module offers a road map for delivering tough messages and provides a clear outcome for future expectations of performance change.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Positive Feedback

    Giving Positive Feedback helps create the best possible performance by noting and reinforcing effective behaviors and results. In a world where "good job" makes up most of our positive feedback to employees, you’ll see how to provide feedback that’s informative and useful for your team. This builds tremendous trust when others communicate with you, and combined with the skills of Using I-Statements and Describing Behavior allows your professionalism to build in greater ways.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Using I-Statements

    Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective.
    Categories: Leadership & Management