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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Partner Event
    Write Better, Easier & Faster

    Jun. 1 – 29, 2021

    Online

    Master a writing process that works with — rather than against — your brain in our writing-process workshop.
    Categories: Writing
  • Developing a Content Marketing Strategy To Adapt and Grow

    Jun. 8 – 10, 2021

    Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.
    Categories: Communication Strategy, Techniques & Tactics
  •  Case in Point
    Catching the AI Wave in Communications: Swim, Surf or Drown?

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Partner Event
    NOT Your Father’s PR Writing

    Jul. 12 – 16, 2021

    Online

    If it’s time to up your writing skills, join us for this PR-writing workshop.
    Categories: Writing
  • APR Virtual Boot Camp

    Nov. 10 – 12, 2021

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Maintenance
  •  Partner Event
    Reach Readers Online

    Nov. 15 – 19, 2021

    Online

    Master a four-part system for reaching readers on their smartphones at our mobile web-writing online course.
    Categories: Writing
  •  On-Demand Webinar
    10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself

    Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.
    Categories: Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    A Practical Guide to Multimedia Communication

    “A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget.
    Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Building an Online Community for Your Brand

    One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.
    Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Communicating in a Time of COVID-19

    This webinar is on crisis communication best practices and their application to COVID-19.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance Certificate Program

    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Acknowledging Ideas

    Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Active Listening

    Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Describing Behavior or Results

    Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Corrective Feedback

    Giving Corrective Feedback teaches managers how to give effective feedback tor correct behavior that’s not aligned with the organizational mission. This skill also provides behavior-based feedback for employees exhibiting inappropriate communication or action. Correcting performance deficiencies is often difficult, but the 7-step process embedded in this module offers a road map for delivering tough messages and provides a clear outcome for future expectations of performance change.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Positive Feedback

    Giving Positive Feedback helps create the best possible performance by noting and reinforcing effective behaviors and results. In a world where "good job" makes up most of our positive feedback to employees, you’ll see how to provide feedback that’s informative and useful for your team. This builds tremendous trust when others communicate with you, and combined with the skills of Using I-Statements and Describing Behavior allows your professionalism to build in greater ways.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Using I-Statements

    Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Content Marketing Certificate Program

    Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.Designed as an on-demand, certificate of completion course, the Content Marketing Certificate Program will enable you to transition from a traditional communication pro to a content marketing rock star and learn how t
    Categories: Communication Strategy, Measurement & ROI
  •  On-Demand Online Course
    Content Marketing Certificate Program Module 1: Editorial Planning and Team Structure

    A successful content marketing program is one that is strategic. This module will show attendees why one of the most important parts of their content marketing work should be planning and how they can structure their team for content marketing success — from training internal team members to allocating external work. Additionally, attendees will learn the necessary editorial planning and content management processes needed to execute a successful program. Presenters will share tips on finding st
    Categories: Communication Strategy, Measurement & ROI
  •  On-Demand Online Course
    Content Marketing Certificate Program Module 2: Developing a Content Marketing Strategy

    Communication and public relations professionals need to add content marketing to their skill set to fit into an evolving communications industry where PR, digital, social and marketing all work together to meet a company’s business goals. This module will help attendees understand what content marketing means and how it can help them achieve their objectives. Attendees will learn the principles behind developing a content marketing strategy as well as the various tactics that can be used in con
    Categories: Communication Strategy, Measurement & ROI