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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Conference
    PRSA 2025 IPA VirtuCon

    Sep. 24, 2025 12:00 p.m. – 4:30 p.m.

    This half-day conference features keynotes and sessions that focus on “the business of the business,” working ON the business, not just IN the business!
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Oct. 2025

    Oct. 22, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Conference
    PRSA 2025 Health Academy Conference

    Oct. 27 – 28, 2025

    Washington, D.C.

    This year, the Health Academy Conference is conveniently being co-located with ICON 2025.
  •  Conference
    PRSA ICON 2025

    Oct. 28 – 30, 2025

    Washington, DC

    Join us in Washington DC, for the always insightful ICON 2025. Our headquarters hotel for PRSA will be the Washington Hilton.
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Nov. 2025

    Nov. 12, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Dec. 2025

    Dec. 3, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    APR Panel Presentation: Secrets to Success

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    APR+M Process and Overview: Everything You Need to Know

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Boost Your News Writing Skills

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.
    Categories: Media Relations, Writing
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Bridging Gaps: Communicating for Inclusive Healthcare: Voices from the Field: Experiences and Strategies

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.
    Categories: Special Interests