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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Webinar
    Permission To Play: Encouraging Creative Experiments in Communications

    Feb. 11, 2025 3:00 PM – 4:00 p.m.

    What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. Allow
    Categories: Leadership & Management, Techniques & Tactics
  •  Conference
    PRSA 2025 Counselors to Higher Ed. Sr. Summit

    Mar. 24 – 25, 2025

    Washington, DC

    The CHE Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S.
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    On-Demand

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    On-Demand

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    On-Demand

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    On-Demand

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    On-Demand

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    APR Panel Presentation: Secrets to Success

    On-Demand

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    On-Demand

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    APR+M Process and Overview: Everything You Need to Know

    On-Demand

    Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    On-Demand

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Boost Your News Writing Skills

    On-Demand

    Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.
    Categories: Media Relations, Writing
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Case in Point
    Case in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?

    On-Demand

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Case in Point
    Case in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

    On-Demand

    This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.
    Categories: Communication Strategy, Emerging Trends
  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    On-Demand

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Case in Point
    Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape

    On-Demand

    Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.
    Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    On-Demand

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    On-Demand

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI