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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarBoost Your News Writing Skills
Apr. 17, 2024 4:00 p.m. – 5:00 p.m.Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing
PR Boot Camp
Apr. 30 – May. 7, 2024Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
WebinarPRSA Storytellers Series: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
May. 9, 2024 3:00 p.m. – 4:00 p.m.Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.Categories: Ethics
WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
May. 15, 2024 3:00 p.m. – 4:00 p.m.Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation
PRSA 2024 Travel & Tourism Conference
Jun. 2 – 4, 2024
Greenville, SCCreative by nature. Inspired by travel.
ConferencePRSA 2024 Public Affairs and Government Summit
Jun. 12 – 14, 2024
WebinarFrom Here to Sobriety: The Softer Side of Leadership
Jun. 13, 2024 3:00 p.m. – 4:00 p.m.Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.Categories: Leadership & Management
Webinar6 Ways To Reach More Readers
Jul. 11, 2024 3:00 p.m. – 4:00 p.m.Some 68% of emails don’t get opened — let alone read. How can you put your emails among the 32% that actually get the word out? Join this webinar to find out!Categories: Emerging Trends, Writing
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 p.m. – 4:00 p.m.In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing
ConferencePRSA ICON 2024
Oct. 15 – 17, 2024
Anaheim, CAJoin us in Anaheim, California, for the always insightful ICON 2024. Our headquarters hotel for PRSA will be the Anaheim Marriott.
WebinarAct Like a Communicator, Think Like a CEO
On-DemandYour communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
On-DemandDesigned as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
On-DemandIn this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: IMC- Integrated Marketing Communications
WebinarAre You as News Literate as You Can Be? Webinar Series
On-DemandThis series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-DemandJoin us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends
Case in PointCase in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?
On-DemandIn this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
Case in PointCase in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science
On-DemandThis eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.Categories: Communication Strategy, Emerging Trends
Case in PointCase in Point: Navigating Through a Disinformation Crisis
On-DemandParticipants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Case in PointCase in Point: Redefining How Communicators Work With Journalists in the New Media Landscape
On-DemandJoin a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-DemandCommunications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics