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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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    Displaying results 1 - 20 of 34
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  •  Certificate Program
     Course/Workshop
    Digital-First Communications: Strategy, Social Media & Impact

    Feb. 25 – Apr. 1, 2026

    This program emphasizes how strategic social media thinking can enhance stakeholder relationships, drive measurable business outcomes and position communicators as essential strategic partners in today’s digital-first landscape.
    Categories: Communication Strategy, Emerging Trends, Social Media
  •  Certificate Program
     Course/Workshop
    Internal Communication: The Comms Superpower for the AI Age

    Mar. 5 – Apr. 23, 2026

    The Certificate Program combines timeless IC fundamentals with cutting-edge research on how AI is changing the pace of work and the structure of organizations, and is intended to prepare participants to be competent, confident and adaptable in a rapidly changing workplace.
    Categories: Communication Strategy, Emerging Trends
  •  Course/Workshop
    Beyond Prompts: Building Trusted AI Workflows

    Apr. 21 – 22, 2026

    This two-day, hands-on workshop equips PR and communications professionals with proven strategic methods to build consistent, future-ready AI-supported workflows that remain effective as technology evolves.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
     Course/Workshop
    Yes, You Canva! Encore (Webinar Series)

    Apr. 29 – 30, 2026

    Join this two-part Canva webinar series as communications pro Judy Friedman demonstrates powerful presentation secrets.
    Categories: Techniques & Tactics
  •  Course/Workshop
    APR Virtual Boot Camp

    Apr. 29 – May. 1, 2026

    This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    The Three Essential Stories Every PR Pro Needs To Succeed

    May. 5 – 12, 2026

    This three-part workshop takes a deep dive into crafting compelling narratives on behalf of the organizations we represent, the leaders and clients we serve, and ourselves.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Crisis Communication Readiness: From Uncertainty to Action

    May. 20 – Jun. 24, 2026

    This instructor-led program is designed for communications professionals who are responsible for preserving trust and protecting reputation when the stakes are high. Rather than templates or one-size-fits-all responses, this program focuses on how communication choices shape outcomes.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    AI in Action: Practical Tools and Techniques for the Modern Communicator – Part 2

    Jun. 8 – Jul. 20, 2026

    The AI in Action six-module certificate program is designed to equip communications professionals with the skills and confidence to harness generative AI across their workflows — from content creation and research to campaign execution and automation.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Virtual Study Course

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This virtual study course is designed to prepare professionals for Accreditation in Public Relations (APR) process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    Certificate in Principles of Public Relations Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Certificate in Principles of Public Relations examination.
    Categories: Accreditation Preparation & Renewal
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Course/Workshop
    Crafting the Perfect Pitch

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Driving Change Through Internal Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
    Categories: Communication Strategy, Special Interests
    Displaying results 1 - 20 of 34
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