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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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    Displaying results 1 - 20 of 37
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  •  Certificate Program
     Course/Workshop
    Modern Media Relations in the AI and Creator Economy

    Sept. 9, 16, 23, 30, Oct. 7, 8, 2026; 3–4 p.m. EDT

    Join this certificate program to learn how to create compelling story angles, secure meaningful earned media coverage, elevate executive visibility, develop integrated communications strategies and prepare spokespeople for high impact media opportunities.
    Categories: Communication Strategy, Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Beyond the Silo: It’s Time To Measure What Actually Matters

    Sept. 15, 17, 22, 24, 29, Oct. 1 from 3–4 p.m. EDT

    Join this webinar to learn how to measure communication impact across all touchpoints — in ways leadership can’t ignore.
    Categories: Measurement & ROI, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Cultural Fluency for Strategic Communicators

    Nov. 2, 3, 9, 10, 16 and 17, 2026, from 3–4 p.m. EST

    This instructor-led certificate program is designed for communications professionals who want to strengthen their ability to navigate cultural complexity and apply cultural intelligence to real-world communications challenges.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
     Free for PRSA and PRSSA Members
    Radical Empathy: Tools for Trying Times

    November 4 and 18, 2026, from 3-3:45 p.m. EST

    PRSA invites you to an interactive workshop on radical empathy. Participants will engage in thoughtful dialogue on empathy (and its limits); practice strategies for utilizing empathy in difficult moments; and hone tools to bring into interpersonal and professional environments.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Conference
     Course/Workshop
    Connect on Tour - Dallas/Fort Worth 2026

    Nov. 13, 2026, 9 a.m. – 3:30 p.m. CST

    Dallas, TX

    During this immersive event, you'll hear from communication professionals who are successfully navigating the challenges of reaching mobile and distributed workforces through innovative channel strategies, audience targeting, manager communications and digital workplace solutions.
    Categories: Special Interests
  •  Course/Workshop
    Trust and Influence: Being the Communicator Your Company Needs

    Nov. 18 – 19, 2026

    Atlanta, GA

    Join this event to gain practical insights on using data to tell stronger stories, influencing leadership, navigating complexity and leading confidently during moments of pressure.
    Categories: Communication Strategy, Leadership & Management, Special Interests
  •  Course/Workshop
    PR Bootcamp

    Dec. 10, 2026, 9 a.m. – 5 p.m.

    New York, NY

    Whether you’re new to a PR or communications role or have been practicing without formal training, PR Boot Camp expands strategic thinking and sharpens practical skills to help you navigate the day-to-day challenges of the profession.
    Categories: Communication Strategy, Techniques & Tactics
  •  Course/Workshop
    From TV to TikTok: Next Gen Media Training

    Dec. 11, 2026, 9 a.m. – 5 p.m.

    New York, NY

    This high-energy, hands-on workshop equips you with the skills and confidence to succeed across today’s fast-moving media landscape, whether you’re sharing positive news or navigating a crisis.
    Categories: Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Virtual Study Course

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This virtual study course is designed to prepare professionals for Accreditation in Public Relations (APR) process.
    Categories: Accreditation Preparation & Renewal
  •  Certificate Program
     Course/Workshop
    Better Writing for Business: Basics and Brush-Ups

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    During this six-module, on-demand certificate program, we will explore what makes writing “good” and various ways to make your own writing better.
    Categories: Techniques & Tactics, Writing
  •  Course/Workshop
    Certificate in Principles of Public Relations Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Certificate in Principles of Public Relations examination.
    Categories: Accreditation Preparation & Renewal
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Course/Workshop
    Crafting the Perfect Pitch

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
    Displaying results 1 - 20 of 37
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