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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Certificate ProgramCourse/WorkshopStrategic Communications for Associations and Nonprofits Certificate Program
Nov. 5 – Dec. 17, 2025
For associations and nonprofits, effective communication is not a luxury — it’s a necessity for advancing mission, maintaining trust and demonstrating value to members, donors, policymakers and the public. Yet in many organizations, communications efforts are under-resourced, reactive or misaligned with strategic priorities.Categories: Communication Strategy -
Course/WorkshopMaster Class in Strategic Communication
Dec. 11 – 12, 2025
New York, NY
In this two-day, in-person Master Class, we’ll explore how communication professionals can apply strategic thinking to their work — how to think clearly, influence effectively and use language with impact.Categories: Communication Strategy -
Course/WorkshopYes, You Canva!
Jan. 22 – 29, 2026
Join this three-part Canva workshop to learn powerful presentation secrets — all through a PR messaging lens.Categories: Emerging Trends, Techniques & Tactics -
Course/WorkshopGEO for PR: How To Get Your Brand Named in AI Answers (Without Touching Code)
Feb. 3 – 10, 2026
A hands-on, nontechnical workshop that shows PR professionals how AI systems form answers — and how to use GEO (Generative Engine Optimization) to place credible facts where models actually look.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopDigital-First Communications: Strategy, Social Media & Impact
Feb. 25 – Apr. 1, 2026
This program emphasizes how strategic social media thinking can enhance stakeholder relationships, drive measurable business outcomes and position communicators as essential strategic partners in today’s digital-first landscape.Categories: Communication Strategy, Emerging Trends, Social Media -
Certificate ProgramCourse/WorkshopInternal Communication: The Comms Superpower for the AI Age
Mar. 5 – Apr. 23, 2026
The Certificate Program combines timeless IC fundamentals with cutting-edge research on how AI is changing the pace of work and the structure of organizations, and is intended to prepare participants to be competent, confident and adaptable in a rapidly changing workplace.Categories: Communication Strategy, Emerging Trends -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
Course/WorkshopAPR Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
Course/WorkshopCertificate in Principles of Public Relations Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Certificate in Principles of Public Relations examination.Categories: Accreditation Preparation & Renewal -
Certificate ProgramCourse/WorkshopCommunicating to Manage Performance Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.Categories: Communication Strategy, Leadership & Management -
Certificate ProgramCourse/WorkshopContent Marketing Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.Categories: Communication Strategy, Measurement & ROI -
Course/WorkshopCrafting the Perfect Pitch
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.Categories: Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCrisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopDigital Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics -
Certificate ProgramCourse/WorkshopDriving Change Through Internal Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.Categories: Communication Strategy, Special Interests -
Certificate ProgramCourse/WorkshopExecutive Leadership Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.Categories: Leadership & Management -
Course/WorkshopHow the PESO Model Changes the Conversation for Communicators
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model iCategories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics -
Certificate ProgramCourse/WorkshopMeasurement and Analytics Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.Categories: Communication Strategy, Measurement & ROI
