Search Professional Development
PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
Search by Keyword
Filter by Category
Filter by Type
Filter by Format
Filter by Month
-
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Sep. 17, 2024 3:00 PM – 4:00 p.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarAssembling the Digital Equity Puzzle
Sep. 18, 2024 3:00 PM – 4:00 p.m.
Learn how to put together the pieces of the digital equity puzzle in this webinar co-hosted by the Public Affairs & Government Section and Technology Section.Categories: Communication Strategy, Special Interests -
Partner EventWebinarCombatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives
Sep. 19, 2024 6:00 PM – 7:00 p.m.
The growing surge in disinformation, particularly during election seasons, poses significant challenges to various communities throughout the U.S. Hispanic audiences, with their unique cultural and linguistic contexts, are particularly vulnerable to these threats. Keeping up with and correcting false news remains a priority. This session will explore the pivotal role of today’s Communicators in combating the surge of disinformation among Hispanic populations.Categories: Communication Strategy, Diversity & Inclusion, Emerging Trends, Ethics, Social Media -
WebinarManaging Brands Through Uncertainty
Sep. 24, 2024 12:00 PM – 1:00 p.m.
Join for this webinar for a discussion on best practices and real-world examples of how to communicate effectively while maintaining credibility and a strong reputation during times of uncertainty.Categories: Emerging Trends, Techniques & Tactics -
WebinarState of the Industry Entertainment & Sports: Ethical Challenges in Public Relations: Fighting Back Misleading or False Information
Sep. 24, 2024 3:00 PM – 4:00 p.m.
Our annual State of the Industry Entertainment and Sports is set to return with an incredible dialogue featuring industry leaders and experts on trends and insights impacting our industry. With September highlighting Ethics month, we will dive into topics related to the ethical challenges presented in PR and how pros can fight back.Categories: Ethics, Special Interests -
WebinarPreparing for the Campus Reaction to the Election
Sep. 26, 2024 12:00 PM – 1:00 p.m.
Ahead of an expected intense fall semester, what do colleges and universities need to know about congressional inquiries and how best can higher education communicators prepare their campuses for the national election.Categories: Special Interests -
WebinarCompare Notes With Our Experts: Social Media Strategies You Can Use for Rebranding Your Health Organization
Sep. 26, 2024 1:00 PM – 2:00 p.m.
Join this webinar for a must-have conversation with two social media experts from two of Michigan’s largest health systems.Categories: Social Media, Special Interests -
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 PM – 4:00 p.m.
In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 PM – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarBridging Gaps: Communicating for Inclusive Health Care: Voices From the Field: Experiences and Strategies
Oct. 29, 2024 12:00 PM – 1:00 p.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
WebinarCurrent and Future Social Media Trends You Need to Know
Nov. 12, 2024 3:00 PM – 4:00 p.m.
Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.Categories: Social Media, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 PM – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 PM – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 PM – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 PM – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests