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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 65
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  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    On-Demand

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Diversity & Inclusion
  •  Course/Workshop
    APR Practice Examination

    On-Demand

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Case in Point
    Case in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?

    On-Demand

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Case in Point
    Case in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

    On-Demand

    This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.
    Categories: Communication Strategy, Emerging Trends
  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    On-Demand

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Case in Point
    Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape

    On-Demand

    Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.
    Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    On-Demand

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Communicating to Manage Performance Certificate Program

    On-Demand

    This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
    Categories: Communication Strategy, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Content Marketing Certificate Program

    On-Demand

    Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
    Categories: Communication Strategy, Measurement & ROI
  •  Course/Workshop
    Crafting the Perfect Pitch

    On-Demand

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Course/Workshop
    Creating Effective Integrated Marketing Communications Campaigns

    On-Demand

    This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  Course/Workshop
    Creating Integrated Communications Campaigns

    On-Demand

    This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
    Categories: Communication Strategy, IMC- Integrated Marketing Communications
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    On-Demand

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    On-Demand

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    On-Demand

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Course/Workshop
    Executive Communication Online Series

    On-Demand

    The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Webinar
    Future Trends of PR and Communications

    On-Demand

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
    Displaying results 1 - 20 of 65
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