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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarFive Ways To Tell Better Stories
Jul. 17, 2025 3:00 p.m. – 4:00 p.m.
Could you do a better job of engaging readers through storytelling? In this webinar, master the art of the storyteller — that’s a job that AI can’t do!Categories: Writing -
WebinarState of Industry AI and Crisis Communications
Jul. 22, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar for an insightful and action-driven discussion on how artificial intelligence is transforming crisis response, media strategy and public perception.Categories: Crisis & Reputation, Emerging Trends, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: July 2025
Jul. 23, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarNIL Collective Series
Aug. 13, 2025 3:00 p.m. – 4:00 p.m.
This high-impact session brings together industry leaders who are at the forefront of NIL strategy, athlete PR and brand partnerships.Categories: Special Interests -
WebinarPRSA Storytellers: From Noise to Noteworthy: Turning Media Intelligence Into PR Impact
Aug. 14, 2025 3:00 p.m. – 4:00 p.m.
Whether you’re navigating a crisis or planning your next big campaign, this webinar will equip you with practical tools to elevate your communications strategy.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA IPA Business-Building Webinar Series: Aug. 2025
Aug. 27, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarDriving Video Engagement for Nonprofits and Associations
Sep. 3, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort.Categories: Techniques & Tactics -
WebinarFive Ways To Simplify Messages
Sep. 9, 2025 3:00 p.m. – 4:00 p.m.
Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.Categories: Writing -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2025
Oct. 22, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2025
Nov. 12, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Dec. 2025
Dec. 3, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarAI Tools for the Modern Communicator: Technology, Ethics and Future Trends
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
WebinarAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAPR+M Process and Overview: Everything You Need to Know
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarAsk the APR Expert
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!Categories: Accreditation Preparation & Renewal -
WebinarBoost Your News Writing Skills
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing
