Search Professional Development

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.

In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.

In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.

In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.

Learn how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.

Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.

How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.

This one-hour webinar focuses on the drivers of trust in any environment, but especially in times of great change, in addition to proven techniques for maintaining trust where possible and restoring trust where necessary.

Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.

In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.

What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

Join this webinar to hear about bad situations that clients worse — what went wrong, what could have been done to prevent things from going poorly and how counselors can repair client reputations while protecting their own.

Join this webinar to learn how to reduce stress, keep calm, and stay healthy in your mind and body to maximize opportunities to be public relations advisors.

Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.

Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.

Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.

In this webinar, incoming 2022 PRSA Chair, Dr. Felicia Blow, APR, interviews past PRSSA National Presidents to discuss the transformation of the industry and how their work and experiences have evolved since graduating from college/university.