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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 33
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  •  On-Demand Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  On-Demand Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  On-Demand Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  On-Demand Webinar
    Future Trends of PR and Communications

    In this one-hour webinar, public relations pro Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules, shares his insights about what’s around the corner for PR and communications professionals in 2022 as well as the years ahead.
    Categories: Branding, Diversity & Inclusion, Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  On-Demand Webinar
    Humanizing Communications: How To Create Thoughtful and Inclusive Narratives

    Learn how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.
    Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics
  •  On-Demand Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  On-Demand Webinar
    Internal Communications During COVID-19

    How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Maintaining and Restoring Trust in Times of Great Change

    This one-hour webinar focuses on the drivers of trust in any environment, but especially in times of great change, in addition to proven techniques for maintaining trust where possible and restoring trust where necessary.
    Categories: Executive Level, Leadership & Management
  •  On-Demand Webinar
    Managing Your Job Search With Intention

    Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  On-Demand Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  On-Demand Webinar
    Principles of Effective Crisis Response

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    PR Measurement: How to Use Data to Engage Your Stakeholders

    In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.
    Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Protecting Clients’ Reputations, and Yours, When They Are Their Own Worst Enemy

    Join this webinar to hear about bad situations that clients worse — what went wrong, what could have been done to prevent things from going poorly and how counselors can repair client reputations while protecting their own.
    Categories: Crisis & Reputation, Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Designing Your 2021 Accountability Wellness Story

    Join this webinar to learn how to reduce stress, keep calm, and stay healthy in your mind and body to maximize opportunities to be public relations advisors.
    Categories: Techniques & Tactics
  •  On-Demand Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Leading with Ethics and Accountability in Higher Education: The Role of Public Relations

    Join this session for a conversation about accountability and ethics in higher education, including the role public relations professionals should play in ensuring those stakeholder expectations.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Leading With Ethics — A View From the Top

    Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.
    Categories: Ethics
  •  On-Demand Webinar
    PRSA Storytellers: Lessons From the Past that Shape Our Future

    In this webinar, incoming 2022 PRSA Chair, Dr. Felicia Blow, APR, interviews past PRSSA National Presidents to discuss the transformation of the industry and how their work and experiences have evolved since graduating from college/university.
    Categories: Emerging Trends
    Displaying results 1 - 20 of 33
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