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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarCurrent and Future Social Media Trends You Need to Know
Nov. 12, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.Categories: Social Media, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarThe Role of PR in Promoting Financial Literacy and Consumer Education
Nov. 19, 2024 12:00 p.m. – 1:00 p.m.
Join our upcoming webinar to explore the vital role of financial education initiatives in today’s dynamic financial PR landscape.Categories: Special Interests -
WebinarHolistic Mentoring: Fostering Success Through Psychological Safety and Generative Dialogue
Nov. 19, 2024 5:00 p.m. – 6:00 p.m.
Discover how holistic mentoring practices, grounded in psychological safety and generative dialogue, can significantly impact student and graduate success in internships and careers.Categories: Leadership & Management, Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarTotal Solar Eclipse Generates NASA Excitement, Engagement, and Storytelling Opportunities
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how NASA used the unique opportunity of the the total solar eclipse of 2024 to engage their publics through storytelling, partner activities and more.Categories: Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 p.m. – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
WebinarFuture Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Jan. 23, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.Categories: Emerging Trends -
WebinarFive Ways To Improve Your Writing Process
Jan. 30, 2025 3:00 p.m. – 4:00 p.m.
Could you be writing better, easier and faster? Learn to save five hours a week — and get better results from your writing — in this webinar.Categories: Writing -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Feb. 11, 2025 3:00 p.m. – 4:00 p.m.
What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. AllowCategories: Leadership & Management, Techniques & Tactics -
WebinarReputation Resilience: A Self-Assessment To Prepare for the Unpredictable
Feb. 27, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.Categories: Crisis & Reputation -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Mar. 13, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
On-Demand
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAPR Panel Presentation: Secrets to Success
On-Demand
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAPR+M Process and Overview: Everything You Need to Know
On-Demand
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends