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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 36
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  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    Feb. 2, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    Feb. 9, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    PRSA IPA Business Building Webinar: Hourly Billing is Nuts!

    Feb. 22, 2023 2:00 p.m. – 3:00 p.m.

    This highly rated, monthly webinar series is designed specifically for independent professionals.
    Categories: Special Interests
  •  Webinar
    PRSA Storytellers: PR to the Front, Please

    Feb. 23, 2023 3:00 p.m. – 4:00 p.m.

    This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.
    Categories: Leadership & Management
  •  Webinar
    Crisis Awareness and Self-Care for First Responders

    Feb. 23, 2023 4:00 p.m. – 5:00 p.m.

    This program will provide participants examples of physical and emotional signs that a co-worker, family member, friend or the employee themselves may be in crisis after a traumatic event.
    Categories: Crisis & Reputation
  •  Webinar
    PRSA Banking and Finance Webinar: Diversity, Equity and Inclusion, Part 2

    Feb. 28, 2023 12:00 p.m. – 1:00 p.m.

    This webinar will provide insights on how DEI can bring new perspectives, reduce unconscious bias, help employees maintain a work life balance, and much more!
    Categories: Diversity & Inclusion
  •  Webinar
    The Roaring 20s: Key Trends To Watch Over the Next 10 Years

    Mar. 2, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.
    Categories: Emerging Trends
  •  Webinar
    PRSA IPA Business Building Webinar: Financial Health Series, Part 1: Business Banking Essentials for the Independent Practitioner

    Mar. 22, 2023 2:00 p.m. – 3:00 p.m.

    This program will discuss business banking essentials with a focus on the various types of credit available to small business owners.
    Categories: Special Interests
  •  Webinar
    Best Practices for Headline Writing: Reach Nonreaders With Words

    Mar. 30, 2023 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn how to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers with headlines and decks.
    Categories: Writing
  •  Webinar
    The White Whale of Thought Leadership: How To Write an Op-Ed

    Apr. 4, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    Corporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement

    Apr. 20, 2023 3:00 p.m.

    Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.
    Categories: Leadership & Management
  •  Webinar
    Maximizing Internal Comms’ Newfound Influence in a Purpose-Driven Workplace

    Apr. 26, 2023 11:00 a.m. – 12:00 p.m.

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
    Best Practices for Writing Soundbites

    Jun. 15, 2023 3:00 p.m. – 4:00 p.m.

    In this webinar, you’ll learn to turn lame-ass quotes into killer soundbites.
    Categories: Writing
  •  Webinar
    Best Practices for Writing Leads

    Sep. 21, 2023 3:00 p.m. – 4:00 p.m.

    In this webinar, you will learn how to write leads reporters will want to steal — and readers will love.
    Categories: Writing
  •  Webinar
    Top 10 Writing Tips for 2024

    Dec. 7, 2023 3:00 p.m. – 4:00 p.m.

    Resolve to be a better writer next year with proven-in-the-lab techniques for reaching more readers.
    Categories: Writing
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    On-Demand

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Demystifying the APR: Tips for Success

    On-Demand

    Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    On-Demand

    Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
    Displaying results 1 - 20 of 36
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