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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

Young Professionals learning more about PRSA

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    Displaying results 1 - 20 of 21
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  •  On-Demand Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  On-Demand Webinar
    Response to Controversial External Issues

    Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities?
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  On-Demand Webinar
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  On-Demand Webinar
    The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones

    How can a lost password somewhere in Siberia cause you a PR headache in the U.S.? Why is every manager terrified of the Ides of March in China? And can you picture a situation in which you as a crisis communicator write the words “have a truck full of money ready”? These true stories will open your eyes to how an issue far away can ignite into an international PR crisis — and offer ideas for how to extinguish it.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  On-Demand Webinar
    Brands Taking A Stand Against Social Injustices – When Staying Silent Is No Longer An Option

    This webinar will outline how brands can address social justice issues in a way that is in alignment with their values and business.
    Categories: Branding, Leadership & Management, Social Media
  •  On-Demand Webinar
    Virtual Agency or Independent Practice? A PR Entrepreneur’s Guide to Success

    Thinking about going independent? No matter whether you dream of being a solo practitioner or starting a virtual PR agency, this webinar by a PR and marketing agency principal and founder, and the CEO and founder of a marketing and communications consultancy and adjunct professor at San Jose State University, will give you the real-world solutions you need to launch your venture, find/retain clients and manage a profitable PR business while maintaining a satisfying work/life balance.
    Categories: Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Metrics Mean Money: A Communicator’s Guide to KPIs and Measurement

    In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.
    Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics
  •  On-Demand Webinar
    Leveraging Micro-Influencers in Social Media

    Micro-influencers are everyday consumers who have a significant and engaged social media following of anywhere between 1,000 and 100,000, and are much more authentic and obtainable to work with to promote your marketing goals. Join Jenkins and Tischler of Simply Social Media as they teach you how to leverage micro-influencers in social media to build community, connections and brand advocates.
    Categories: Emerging Trends, Social Media, Techniques & Tactics
  •  On-Demand Webinar
    How You MUST Adapt Your Media Relations to Survive and Thrive

    The shift to online media has given PR pros new metrics – surprisingly easy to acquire – that illustrate more deeply the impact of their earned media outreach. Learn how to take advantage of that activities that work, and how to measure and report your results to get the respect you deserve.
    Categories: Media Relations, Techniques & Tactics
  •  On-Demand Webinar
    Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

    Following the Arthur W. Page Society benchmark study on diversity and inclusion practices for recruitment and retention of talent, this presentation will provide organizational strategies that leaders can adopt to build engage team members and build an inclusive team environment.
    Categories: Ethics, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Mentoring and Empowering Students

    This webinar will discuss best practices and effective student-practitioner partnerships as well as research-based information about setting up everyone for success.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  On-Demand Webinar
    Circular Fashion & The Media Cycle

    Whilst the industry continually works harder to try and 'fix" fashion through more sustainable approaches, the growth of citizen journalism, activism and fake news across social media, along with lack of transparency in over-stretched supply chains, means brands are more at risk than ever of facing a potential PR nightmare.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    The Value of Accreditation: What APR Can Do for You and Your Career

    What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.
    Categories: Accreditation Preparation & Maintenance
  •  On-Demand Webinar
    Influencer Marketing

    Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more.
    Categories: Branding, Communication Strategy, Techniques & Tactics
  •  On-Demand Webinar
    Principles of Effective Crisis Response

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  On-Demand Webinar
    Follow the Feeling: Brand Building in a Noisy World

    This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system —LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world.
    Categories: Branding
  •  On-Demand Webinar
    Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work

    Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.
    Categories: Techniques & Tactics, Writing
  •  On-Demand Webinar
    Work Smarter, Not Harder in 2020: Get Beyond the Daily PR Grind to Get Better Results WITHOUT Being Tethered to Your Phone 24/7

    Michael Smart has consulted for everyone from Fortune 20 companies to mid-sized PR agencies on how to get better communications results. Increasingly, the most urgent question his clients ask during his training sessions is: “How do I find the time I need to accomplish everything?” So he developed the first productivity and time management training specifically for PR pros. Hundreds have completed it successfully, and he’s now bringing it to PRSA.
    Categories: Communication Strategy, Emerging Trends, Leadership & Management, Techniques & Tactics
  •  On-Demand Webinar
    Are You Ready for Alpha Generation? Communicating With the Generation Coming After Gen Z

    Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries. If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  On-Demand Webinar
    Flow Like a Ninja: #PRlife-Changing Tech Tools

    In this fast-paced, resource-packed webinar we will cover more than 20 proven (and many lesser-known but life-changing, low-cost or no-cost) tools that can add hours back into your week, and wow teammates and bosses with new reporting and design abilities.
    Categories: Communication Strategy, Techniques & Tactics
    Displaying results 1 - 20 of 21
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