Search Professional Development

Some say that effectively leading — your teams, your organization and yourself — is the most important thing you can do to achieve and surpass your goals as an agency owner. In this webinar, you’ll hear the 10 things you must start doing now to improve your performance as a leader and, in doing so, improve the performance of your agency as well as achieve and surpass your goals.

One of the most powerful ways to build long-term relationships with your stakeholders is through online communities. Learn how to effectively work with influencers and advocates for your brand to drive measurable results.

Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.

This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to effectively communication and collaborate with this cohort.

This webinar is designed to help the participants work the key groups across corporate communications, brand, social and digital groups, in order to design PR measurement frameworks that assess the cross-channel impact on corporate reputation.

Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes.

Employees are at the heart of so many of the issues companies face today – and their voices must be heard. In this session, Porter Novelli will unpack hot-off-the-presses data shining a light on the intersection of COVID-19 considerations, social justice and diversity, equity and inclusion (DE&I). Presenters will then examine case studies of employee engagement in this new era – highlighting how employees can feel involved as we all navigate to a new normal.

Based on her years of experience with global support services, Pragya Dubey will introduce the concept of integrated analytics and how to approach impact-based PR measurement in this webinar. She will showcase ready-to-use metrics that are cost effective and scalable to apply across various programs and clients for PR agencies.

The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.

If there’s one thing we’ve learned this year, it’s that “virtual” is not going away anytime soon. Even when we return to “normal,” it will still be an important part of how we deliver presentations and conduct meetings. This engaging program will arm you with strategies for combating Zoom fatigue and overcoming the distractions and disruptions that we and our audiences face in the WFH world.

As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily. These nine brainstorming techniques will help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.

Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.

Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s.

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

During this webinar, two longtime agency executives will have a frank discussion (without naming names) about situations they’ve experienced with clients who, despite their counselors’ best advice, made a tough situation worse with bad behavior. They’ll share what went wrong, what could have been done to prevent things from going poorly and how they helped repair client reputations while protecting their own reputations.

The pandemic is unlike any other crisis—never more evident than for those responsible for public relations and marketing in health care. While highly versed in crisis communications, this time it’s different. Rather than dealing with a singular issue, the pandemic is pervasive to people across the globe: 24/7 twists and turns make it intense and excruciating with never-ending demands, ethical dilemmas, constantly changing content and unending expectations requiring undivided attention to reach e

In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant.

To continue to advance the profession and professional, we must not only advocate for ourselves and have a voice in major business decisions, but we also must do something often neglected: take care of our mind and body. Join a discussion on the state of our wellbeing in our industry and work with attendees to develop their 2021 accountability plan.