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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 1: Exploring EQ To Build Resilience
Jun. 13, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarBest Practices for Writing Soundbites
Jun. 15, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn to turn lame-ass quotes into killer soundbites.Categories: Writing -
WebinarTikTok: Not Just for Millennials and Gen Z Anymore: Where Does It Fit Into Your Communications Strategy?
Jun. 15, 2023 4:00 p.m. – 5:00 p.m.
Join us this webinar for an update on social media trends—and in particular, a primer on TikTok. What do you need to know about it, and what are the best practices to consider before adding to your media mix? What metrics can you use to evaluate its effectiveness?Categories: Social Media, Special Interests -
WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 2: Brain Dumps, Meditation and RAIN: Self-care Techniques To Prepare for the Next Challenge
Jun. 20, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarAPR: Nuts and Bolts - APR Examination
Jun. 21, 2023 12:00 p.m. – 12:45 p.m.
Join us online to learn all about the APR process and have your questions answered in three, 45-minute sessions, covering each step of the way.Categories: Accreditation Preparation & Maintenance -
WebinarGenerative AI for PR Counselors
Jun. 21, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.Categories: Communication Strategy, Emerging Trends, Special Interests -
WebinarThe AP Stylebook on Inclusion in Reporting, Writing and Editing
Jun. 22, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to discover why inclusion matters in writing and editing, and learn about some of the principles of the AP Stylebook’s major inclusion chapters and entries including race, gender, immigration and disabilities.Categories: Diversity & Inclusion, Writing -
WebinarDiverse Dialogues: AI in Communications: Covering Bias, Ethics and Other Challenges
Jun. 22, 2023 5:00 p.m. – 6:00 p.m.
Join this discussion to discover the bias in AI and other challenges that communicators, public relations professionals and marketers face in this ever-changing technology.Categories: Diversity & Inclusion, Emerging Trends -
WebinarBuilding Engagement Through Intentional Communication
Jun. 27, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how keeping your communications intentional can allow you to foster relevant connections with your community, garnering support and champions.Categories: Communication Strategy, Special Interests -
WebinarStaying Energized and Engaged: How To Foster Wellness and Self-care for Communicators — Episode 3: Mastering Your Mind
Jun. 27, 2023 3:00 p.m. – 3:30 p.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarPRSA IPA Business Building Webinar: Inspiring Change to Empower Communities
Jun. 28, 2023 2:00 p.m. – 3:00 p.m.
Featuring Dr. Tracee Perryman, CEO, and co-founder of Center of Hope Family Services A thought leader known for empowering individuals to engage with their communities and inspire change, Dr. Perryman partners with government and not-for-profit organizations, foundations, and leaders in education to realize results rooted in evidence-based programming.Categories: Leadership & Management -
WebinarHow Do I Make the Most of Our Funding News? An Insider’s Guide to Getting the Attention of Media
Jun. 29, 2023 12:00 p.m. – 1:00 p.m.
Join this webinar to learn about the importance of communicating funding rounds, how to approach and work with media on your exciting news, when to embargo, how to loop in your investor partner PR team and how to prep your CEO to best communicate with customers and prospects.Categories: Special Interests -
WebinarIPA Business Building Webinar Series, July 2023: Mid-Year Indie Business Check-up
Jul. 26, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to hear from several seasoned “indies” who will share their tips, tools, and techniques for staying on track.Categories: Special Interests -
WebinarPRSA Storytellers: How the Army Is Winning With STEM Storytelling
Jul. 31, 2023 4:00 p.m. – 5:00 p.m.
Great things can happen when leaders are passionate about storytelling and publicity. This informative webinar will teach you how the U.S. Army’s Engineering and Research Development Center benefits the nation and its warfighters through an active public affairs presence.Categories: Techniques & Tactics -
WebinarNewbie to OG: How to Structure Student-run Agencies for Success
Aug. 16, 2023 2:00 p.m. – 3:00 p.m.
Join us for a webinar exploring the world of student-run integrated communications agencies. These agencies are unique in that they are run entirely by students and offer real-world experience in the fields of public relations, marketing, advertising, social media, and more.Categories: Special Interests -
WebinarIPA Business Building Webinar Series, Aug. 2023: Indie/Agency Partnerships: Collaborating for Business Growth
Aug. 23, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to hear from former agency pros turned independent practitioners, and indies who are currently working successfully with agencies.Categories: Special Interests -
WebinarBest Practices for Writing Leads
Sep. 21, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you will learn how to write leads reporters will want to steal — and readers will love.Categories: Writing -
WebinarTop 10 Writing Tips for 2024
Dec. 7, 2023 3:00 p.m. – 4:00 p.m.
Resolve to be a better writer next year with proven-in-the-lab techniques for reaching more readers.Categories: Writing -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations