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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 55
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  •  Webinar
    Are You as News Literate as You Can Be? Part I: Recognizing News and Differentiating It From Other Types of Information

    Oct. 4, 2022 3:00 p.m. – 3:45 p.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Diverse Dialogues: Reputation + DE&I: The Formula for Crisis Response Preparedness

    Oct. 4, 2022 5:00 p.m. – 6:00 p.m.

    Join this webinar to learn about a client-centered, surround-sound approach to crisis management that includes a global lens to DE&I issues and reputational guidance that looks at risks and opportunities.
    Categories: Diversity & Inclusion
  •  Webinar
    Entertainment & Sports: How They Got Here, Oct. 2022

    Oct. 5, 2022 3:00 p.m. – 4:00 p.m.

    The “How They Got Here” series highlights the successful careers of communications professionals in entertainment and sports as they share their professional stories.
    Categories: Special Interests
  •  Webinar
    Are You as News Literate as You Can Be? Part II: Learning a Nuanced Approach to News Media Bias

    Oct. 11, 2022 3:00 p.m. – 3:45 p.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Are You as News Literate as You Can Be? Part III: Understanding Misinformation and Motivations Behind How It Spreads

    Oct. 18, 2022 3:00 p.m. – 3:45 p.m.

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Networking For PR Pros

    Oct. 26, 2022 12:00 p.m. – 1:00 p.m.

    Networking is an essential skill for today’s job market. Whether you’re seeking your first PR job out of college or looking for a new job opportunity, networking can help you land the job you’re seeking.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business Building Webinar: Financial Health Series, Part 2: Health Insurance 101 for Indies

    Oct. 26, 2022 2:00 p.m. – 3:00 p.m.

    This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Leadership & Management
  •  Webinar
    PRSA IPA Business Building Webinar: Throw Some Sexy On It! Key Steps to Becoming Truly Awesome in Your Business and Your Life

    Nov. 9, 2022 2:00 p.m. – 3:00 p.m.

    This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Leadership & Management
  •  Webinar
    Address the Envelope To Get Emails Opened

    Nov. 10, 2022 3:00 p.m. – 4:00 p.m.

    Some 68% of emails aren’t getting opened — let alone read. In this environment, what’s a communicator to do? In this webinar, you’ll learn how to grab attention in the inbox to get your email opened.
    Categories: Writing
  •  Webinar
    New Rules for Earned Media in 2023

    Dec. 1, 2022 3:00 p.m. – 4:00 p.m.

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
    PRSA IPA Business Building Webinar: Annual "Going Indie" Panel

    Dec. 7, 2022 2:00 p.m. – 3:00 p.m.

    This highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Leadership & Management
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    On-Demand

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    On-Demand

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    On-Demand

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    On-Demand

    Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    Humanizing Communications: How To Create Thoughtful and Inclusive Narratives

    On-Demand

    Learn how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.
    Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    On-Demand

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
    Displaying results 1 - 20 of 55
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