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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarThe "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust
Feb. 2, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.Categories: Communication Strategy, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Feb. 9, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarPRSA IPA Business Building Webinar: Hourly Billing is Nuts!
Feb. 22, 2023 2:00 p.m. – 3:00 p.m.
This highly rated, monthly webinar series is designed specifically for independent professionals.Categories: Special Interests -
WebinarPRSA Storytellers: PR to the Front, Please
Feb. 23, 2023 3:00 p.m. – 4:00 p.m.
This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.Categories: Leadership & Management -
WebinarCrisis Awareness and Self-Care for First Responders
Feb. 23, 2023 4:00 p.m. – 5:00 p.m.
This program will provide participants examples of physical and emotional signs that a co-worker, family member, friend or the employee themselves may be in crisis after a traumatic event.Categories: Crisis & Reputation -
WebinarPRSA Banking and Finance Webinar: Diversity, Equity and Inclusion, Part 2
Feb. 28, 2023 12:00 p.m. – 1:00 p.m.
This webinar will provide insights on how DEI can bring new perspectives, reduce unconscious bias, help employees maintain a work life balance, and much more!Categories: Diversity & Inclusion -
WebinarThe Roaring 20s: Key Trends To Watch Over the Next 10 Years
Mar. 2, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to apply a futurist mindset and explore key trends and significant events that public relations professionals should consider keeping a careful eye upon.Categories: Emerging Trends -
WebinarPRSA IPA Business Building Webinar: Financial Health Series, Part 1: Business Banking Essentials for the Independent Practitioner
Mar. 22, 2023 2:00 p.m. – 3:00 p.m.
This program will discuss business banking essentials with a focus on the various types of credit available to small business owners.Categories: Special Interests -
WebinarBest Practices for Headline Writing: Reach Nonreaders With Words
Mar. 30, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn how to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers with headlines and decks.Categories: Writing -
WebinarThe White Whale of Thought Leadership: How To Write an Op-Ed
Apr. 4, 2023 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to work with organizational leaders to create opinion articles that stand out from the pack and energize your thought leadership.Categories: Media Relations, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
Apr. 20, 2023 3:00 p.m.
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarMaximizing Internal Comms’ Newfound Influence in a Purpose-Driven Workplace
Apr. 26, 2023 11:00 a.m. – 12:00 p.m.
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarBest Practices for Writing Soundbites
Jun. 15, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn to turn lame-ass quotes into killer soundbites.Categories: Writing -
WebinarBest Practices for Writing Leads
Sep. 21, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you will learn how to write leads reporters will want to steal — and readers will love.Categories: Writing -
WebinarTop 10 Writing Tips for 2024
Dec. 7, 2023 3:00 p.m. – 4:00 p.m.
Resolve to be a better writer next year with proven-in-the-lab techniques for reaching more readers.Categories: Writing -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarDemystifying the APR: Tips for Success
On-Demand
Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.Categories: Accreditation Preparation & Maintenance -
WebinarEvolving Your Organization Beyond AVEs
On-Demand
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI -
WebinarHow to Tell Authentic Stories That Shift the Narrative
On-Demand
Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics