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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Webinar
    Corporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.
    Categories: Leadership & Management
  •  Course/Workshop
    Crafting the Perfect Pitch

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    Crafting the Perfect Pitch in the New Media Landscape

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.
    Categories: Media Relations
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Webinar
    Critical Conversations: Saying What Needs To Be Said

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.
    Categories: Communication Strategy
  •  Certificate Program
     Course/Workshop
    Digital Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
    Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics
  •  Webinar
    Disrupting the Norm: The Future of Media Monitoring

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.
    Categories: Crisis & Reputation, Emerging Trends
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Certificate Program
     Course/Workshop
    Driving Change Through Internal Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
    Categories: Communication Strategy, Special Interests
  •  Webinar
    Evolving Your Organization Beyond AVEs

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Executive Leadership Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.
    Categories: Leadership & Management
  •  Webinar
    Five Ways To Integrate Cultural Strategy Into PR Plans

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    From Here to Sobriety: The Softer Side of Leadership

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.
    Categories: Leadership & Management
  •  Webinar
    Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.
    Categories: Emerging Trends
  •  Webinar
    Future Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.
    Categories: Emerging Trends
  •  Webinar
    Generative AI for PR Counselors

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.
    Categories: Communication Strategy, Emerging Trends, Special Interests
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
    How Can Practitioners Make Their Crisis Communication Evidence-based?

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.
    Categories: Crisis & Reputation
  •  Course/Workshop
    How the PESO Model Changes the Conversation for Communicators

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  Webinar
    How To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.
    Categories: Leadership & Management, Special Interests