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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 82
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  •  On-Demand Online Course
    Writing With Clarity for Maximum Effectiveness

    This session will explain the power of the written word and illustrate how, with just 10 easy tips, you can significantly improve your writing and the reader’s understanding of what you are trying to communicate. The most respected professionals know that writing well is imperative to effective communication.
    Categories: Writing
  •  On-Demand Online Course
    How the PESO Model Changes the Conversation for Communicators

    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization.
    Categories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
  •  On-Demand Online Course
    Writing With AP Style

    Participants in this session will learn why writing using AP style is important if your primary audience is the media, and how to use the AP Stylebook as a standard reference guide.
    Categories: Writing
  •  On-Demand Online Course
    Crafting the Perfect Pitch

    Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.
    Categories: Techniques & Tactics
  •  On-Demand Online Course
    Creating Integrated Communications Campaigns

    This comprehensive e-learning course teaches communicators how to use integration as a powerful tool in any communications practice. This five-hour course provides a review of integrated marketing concepts, followed by ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
    Categories: Communication Strategy
  •  On-Demand Online Course
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Note: The Certificate is only available to students at participating schools.
    Categories: Accreditation Preparation & Maintenance, Communication Strategy
  •  On-Demand Online Course
    Creating Effective Integrated Marketing Communications Campaigns

    This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
    Categories: Communication Strategy
  •  On-Demand Online Course
    Communicating to Manage Performance Certificate Program

    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Describing Behavior or Results

    Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Using I-Statements

    Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Positive Feedback

    Giving Positive Feedback helps create the best possible performance by noting and reinforcing effective behaviors and results. In a world where "good job" makes up most of our positive feedback to employees, you’ll see how to provide feedback that’s informative and useful for your team. This builds tremendous trust when others communicate with you, and combined with the skills of Using I-Statements and Describing Behavior allows your professionalism to build in greater ways.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Active Listening

    Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Acknowledging Ideas

    Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application.
    Categories: Leadership & Management
  •  On-Demand Online Course
    Communicating to Manage Performance: Giving Corrective Feedback

    Giving Corrective Feedback teaches managers how to give effective feedback tor correct behavior that’s not aligned with the organizational mission. This skill also provides behavior-based feedback for employees exhibiting inappropriate communication or action. Correcting performance deficiencies is often difficult, but the 7-step process embedded in this module offers a road map for delivering tough messages and provides a clear outcome for future expectations of performance change.
    Categories: Leadership & Management
  •  On-Demand Online Course
    The Definitive Guide to PR Writing

    This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module A: The Definitive Guide to Writing Like a Journalist Without Having to Be One

    Part one of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module B: How to Write News Releases Management Will Love and No Editor Can Ignore

    Part two of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module C: Polishing for PR Perfection

    Part three of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    The Definitive Guide to PR Writing Module D: PR Writing Mastery

    Part four of the four-part e-learning course, “The Definitive Guide to PR Writing.” This module offers detailed skill-building techniques to create compelling communications materials.
    Categories: Writing
  •  On-Demand Online Course
    Reputation Management Certificate Program

    Corporate Reputation Management (RM) is a concept at the core of the Communication’s profession — one that has matured into a management discipline over the past 20 years that extends beyond traditional domain of the function. As it has matured and expanded into the realm of business strategy and corporate governance, Communicators are seen as the go-to experts inside their organizations.
    Categories: Crisis & Reputation
    Displaying results 1 - 20 of 82
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