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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals with events, programs and webinars throughout the year.

Click here to view the calendar of events.

Webinars (Free to all PRSA Members)

Craft Content Marketing Pieces That Almost Write Themselves
Presented by Ann Wylie
May 25, 2017

Using Analytics to Power Your PR Campaigns from Start to Finish
Presented by Adam Singer
June 6, 2017

Public Relations Research: The Bridge to Integrated Marketing Communications
Presented by Mark Weiner
June 8, 2017

What IR Can Learn from PR
Presented by Rob Berick
June 15, 2017

A Branding Story: Tips for Transforming Negative Narratives into Positives
Presented by Monique Farmer, APR and Kala Morrissey
June 20, 2017

Leverage the Power of Customer Conversations to Build Relevant and Authentic Content
Presented by Stephen Dupont, APR
June 22, 2017

Write for Readability
June 27, 2017
Presented by Ann Wylie

Three Tips to Communicating Across Generations in the Workplace
Presented by Shawn Nason
July 13, 2017

Master the Art of the Storyteller
Presented by Ann Wylie
July 18, 2017

5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground
Presented by Stella Bayles
July 25, 2017

The Magic of RPIE (Research, Planning, Implementation & Evaluation) 
Presented by Gretchen Roufs, APR
August 1, 2017

Corporate Reputation Buoyed More by CSR Storytelling Over Other Content
Presented by Christian Schoen and Lawrence Bowdish
August 2, 2017

Gain an Edge in Your Job Search:  Tips for Understanding Employers and Building Confidence
Presented by John Kesaris
August 17, 2017

Lift Ideas Off the Page
Presented by Ann Wylie
August 22, 2017

Write Killer Bites
Presented by Ann Wylie
September 13, 2017

How to Ignite or (Reignite) Your Career
Presented by Stephen DuPont, APR
November 16, 2017

Click here to view an extensive library of on-demand webinars.

Awards/Recognition

Paladin Award Ceremony honoring Patrice Tanaka
June 1, 2017 | New York, NY
The PRSA Foundation’s annual Paladin Award Ceremony brings together leaders from across the Public Relations industry to celebrate the profession and to honor a colleague recognized as a champion for diversity in the field.  This year’s honoree is Patrice Tanaka, well-respected PR practitioner, serial entrepreneur and founder of three award winning PR agencies – Patrice Tanaka & Company, CRT/tanaka, and PadillaCRT (now Padilla). PRSA Members can get 50% off ticket prices by calling 212-460-1412.

Silver Anvil Ceremony
June 8, 2017 | New York, NY
Ranked one of New York’s top 100 events by BizBash, this annual event honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.

Certificate Program

Reputation Management — SOLD OUT
May 10–June 28, 2017 | Online
Presented by multiple presenters
The live, online series of eight modules launched on May 10, 2017 and will run through June 28, 2017, airing each consecutive Wednesday from 3–4 p.m. EDT. All modules will be recorded so that participants can review them after the live date.

Workshops

Public Relations Strategic Planning
May 25, 2017 | Boston, MA
Too often, our strategic plans are shortchanged by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.

Visual Content and Media Relations
June 22, 2017 | Chicago, IL
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before.

But here’s a well-kept secret: Journalists are people too! They want visually engaging, multi-media and social-friendly content. Also, journalists are consummate storytellers — and there’s nothing storytellers love more than a good story.

The Social PR Intensive
June 23, 2017 | New York, NY
Organizations can connect with audiences like never before thanks to daily evolving digital technologies. While this creates an exciting environment for communications it also can be distracting, causing you to lose sight of strategy for each “shiny new” tactic.

In this full-day workshop you’ll learn how to map social PR goals to your business goals for valid program and campaign metrics, and how to streamline and leverage resources to optimize your day-to-day work, even on a shoestring budget. You’ll receive hands-on training in designing and managing fast-moving digital events through a behind-the-scenes look at a live Twitter chat, and find out how to integrate traditional and digital PR that supports organizational objectives, maximizing your resources for better bottom line results.

The Shape of Successful Storytelling
July 20, 2017 | New York, NY
A clear message can create understanding, but it takes a compelling story to inspire action. For thousands of years, stories have been the driving force behind mass movements, new ideas, and – now – growing businesses. Beneath the most successful stories, regardless of their authors or their content, lies a common set of structural elements that grab audiences’ attention, hold it, and transform it into enthusiastic support.

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action. 

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA
The Spirit of Revolution: Communication in the 21st Century
At the PRSA International Conference, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations that call Boston home. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.

Saver Rate Deadline: Aug. 25, 2017

Section Conferences (Attend Industry-Specific Events)

Travel and Tourism Conference
May 21–24, 2017 │ Palm Springs, CA
Mod About PR
The Travel and Tourism Conference offers the latest approaches for hospitality and travel communicators to help make the most of staff, budgets and time.

Employee Communications Conference — SOLD OUT!
June 14–16, 2017 │ Denver, CO
Connect 17: Elevate Your Impact
The Connect 17 Conference addresses the latest employee communications issues, focusing on how individual employees can impact their organization’s overall reputation and brand through technology and social media. This unique conference features emerging best practices and innovative techniques from colleagues at the helm of the most successful campaigns.

Public Affairs and Government 2017 Summit
June 23–24, 2017 │ Dallas, TX
Rough and Ready! Learn How to Wrangle the Public Sector’s Biggest Issues
This Summit will address the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military.
Saver Rate Deadline: May 31, 2017

Counselors to Higher Education West Coast Forum
Sept. 14–15, 2017 │ San Francisco, CA
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
Saver Rate Deadline: Sept. 6, 2017

Association and Nonprofit Conference
Oct. 7, 2017 | Boston, MA
Reimagining the PR Process: Tools for Making Your Work More Efficient and Effective
PRSA’s Association/Nonprofit half-day Conference is focused on providing leading-edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.
Saver Rate Deadline: Sept. 8, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston, MA
More details coming soon.

Corporate Communications: Strategic Collaboration Conference
Nov. 8-9, 2017 | Chicago, IL
More details coming soon.

District Conferences (Attend Events Near You)

Sunshine District Conference
June 23-26, 2017 | Royal Caribbean’s Majesty of the Seas
PRville 2017
North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.
Payment was due in full by April 9, 2017.

Tri-State District Conference
Oct. 2017 | New York, NY
More details coming soon.

Chapter Events

Gulf Coast Chapter
May 23, 2017 | Naples, FL | 11:30 a.m.-1:00 p.m.
Lunch-n-Learn

Colorado Chapter
June 7, 2017 | Denver, CO | 5-7 p.m.
Career and Beer

Georgia Chapter
June 14, 2017 | Atlanta, GA
Talk Amongst Yourselves

Georgia Chapter
June 14, 2017 | Atlanta, GA
Managing Reputation in the Digital News Cycle

Colorado Chapter
June 15, 2017 | Denver, CO | 6:30 – 8:30 p.m.
Social Perspectives: Gentrification

San Francisco Chapter
June 16, 2017 | San Francisco, CA | 8:00 a.m. – 1:00 p.m.
PR Bootcamp: Mastering Media Relations Skills

Colorado Chapter
June 20, 2017 | Denver, CO | 11:30 a.m. – 1:30 p.m.
Crisis Communications – Luncheon

Colorado Chapter
June 29, 2017 | Denver, CO | 5-7 p.m.
Summer Happy Hour

Alaska Chapter
Sept. 14-15, 2017 | Anchorage, AK
Alaska Communicator’s Exchange (CommEx)

Partner Events

Content Strategy Virtual Summit
Presented by PRSA and Ragan Communications
June 8, 2017 | Online

Measurement Demystified
Presented by PRSA and Ragan Communications
June 22, 2017 | Online

Infographics and Data Visualization
Presented by PRSA and Ragan Communications
June 23, 2017 | Online

PR Now & Next Conference
Presented by PRSA and Ragan Communication
July 20-21, 2017 | Chicago, IL

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Portland, OR

PR Writing Conference
Presented by PRSA and Ragan Communications
Aug. 16-17, 2017 | Chicago, IL

Cut Through the Clutter Writing Workshop
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | San Francisco, CA

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | New York, NY

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL