Professional Development

PRSA is the preeminent learning organization for PR and communication professionals with events, programs and webinars throughout the year.

Click here to view the calendar of events.

Webinars (Free to all PRSA Members)

Think Outside the Pyramid
Presented by Ann Wylie
April 27, 2017

Three Tips to Communicating Across Generations in the Workplace
Presented by Shawn Nason
May 2, 2017

Why Your Communications Team Should be Using Slack
Presented by Natan Edelsburg
May 11, 2017

Beyond the Click-Thrus
Presented by Angela Sinickas, ABC, IABC Fellow
May 16, 2017

Using Analytics to Power Your PR Campaigns from Start to Finish
Presented by Adam Singer
June 6, 2017

Public Relations Research: The Bridge to Integrated Marketing Communications
Presented by Mark Weiner
June 8, 2017

The Magic of RPIE (Research, Planning, Implementation & Evaluation)
Presented by Gretchen Roufs, APR
August 1, 2017

Click here to view an extensive library of on-demand webinars.

Certificate Program

Reputation Management
May 10–June 28, 2017 | Online
Presented by multiple presenters
To equip management-level communicators with advanced perspective, best practices and resources to meet the changing expectations of senior management for Reputation Leadership, this brand-new professional development offering is designed as a certificate-of-completion program. The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing each consecutive Wednesday from 3–4 p.m. EDT. All modules will be recorded so that participants can review them after the live date.


Introduction to Effective Crisis Response
May 22, 2017 | Chicago, IL
Effective crisis response creates a powerful competitive advantage; ineffective crisis response puts organizations at significant competitive disadvantage. In this full-day workshop, internationally-renowned crisis expert and professor Helio Fred Garcia will cover best practices in effective crisis response. You will learn the predictable patterns of crises, what works and what doesn’t and why, and how to get management buy-in to decisions that are often resisted by lawyers and other business advisers. You also will learn how to establish a crisis response capability and how to plan for the unforeseen. Register by April 25 to save $50 with our Early Bird Discount!

Public Relations Strategic Planning
May 25, 2017 | Boston, MA
Too often our strategic plans are shortchanged by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth. Register by April 27 to save $50 with our Early Bird Discount!

The Shape of Successful Storytelling
July 20, 2017 | New York, NY
A clear message can create understanding, but it takes a compelling story to inspire action. For thousands of years, stories have been the driving force behind mass movements, new ideas, and – now – growing businesses. Beneath the most successful stories, regardless of their authors or their content, lies a common set of structural elements that grab audiences’ attention, hold it, and transform it into enthusiastic support.

This session will draw on storytelling best practices from Aristotle to the present, uncover the shape of successful storytelling, and build the backbone of a story that can move colleagues, clients, and the public at large to action.  Register by May 12 to save $50 with our Early Bird Discount!

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA
Saver Rate Deadline: Aug. 25, 2017

Section Conferences (Attend Industry-Specific Events)

Health Academy Conference
April 26‒28, 2017 | Orlando, FL
A Whole New World: Transformation, Magic and Opportunity in the New Kingdom of Health Care Communications
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.

Counselors Academy Conference
May 7–9, 2017 │ Seattle, WA
Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake Up Your Agency
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.

Travel and Tourism Conference
May 21–24, 2017 │ Palm Springs, CA
Mod About PR
The Travel and Tourism Conference offers the latest approaches for hospitality and travel communicators to help make the most of staff, budgets and time.

Employee Communications Conference
June 14–16, 2017 │ Denver, CO
Connect 17: Elevate Your Impact
The Connect 17 Conference addresses the latest employee communications issues, focusing on how individual employees can impact their organization’s overall reputation and brand through technology and social media. This unique conference features emerging best practices and innovative techniques from colleagues at the helm of the most successful campaigns.
Saver Rate Deadline: May 15, 2017

Public Affairs and Government 2017 Summit
June 23–24, 2017 │ Dallas, TX
Rough and Ready! Learn How to Wrangle the Public Sector’s Biggest Issues
This Summit will address the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military.
Saver Rate Deadline: May 31, 2017

Counselors to Higher Education West Coast Forum
Sept. 14–15, 2017 │ San Francisco, CA
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!
Saver Rate Deadline: Sept. 6, 2017

Association and Nonprofit Conference
Oct. 7, 2017 | Boston, MA
Reimagining the PR Process: Tools for Making Your Work More Efficient and Effective
PRSA’s Association/Nonprofit half-day Conference is focused on providing leading-edge, practical methods and tools to communications, public relations, and fundraising professionals working in associations and nonprofit organizations, as well as the firms that provide services to these organizations.
Saver Rate Deadline: Sept. 8, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston, MA
More details coming soon.

District Conferences (Attend Events Near You)

Northeast District Conference
April 28, 2017 | Corning, NY
PRXNE17: PR’s Role in Economic Development and The Bottom Line
Everything we do as Public Relations practitioners must directly support The Bottom Line. Our ideas, strategies, tactics, and measurement must all be tied directly to the business goals and the success of our organizations and our communities. We have seen a tremendous boom in economic development in the Finger Lakes region, throughout New York State, and across the Northeast District, and so much of our work as PR practitioners has supported these efforts, whether through tourism, cultural development or the success of the companies we work for. The presentations and workshops at PRXNE17 will focus on sharing success stories, case studies, and ‘how to’ tips to help attendees immediately implement these new learning’s, and refocus their public relations efforts to truly support the bottom line of their own organizations or their clients’ organizations.

Sunshine District Conference
June 23-26, 2017 | Royal Caribbean’s Majesty of the Seas
PRville 2017
North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.
Payment in full is due by 5 p.m. on April 9, 2017.

Tri-State District Conference
Oct. 2017 | New York, NY
More details coming soon.

Chapter Events

Colorado Chapter
May 4, 2017 | Denver, CO | 5-9 p.m.
Gold Pick Awards Ceremony: “Mining for Gold in Public Relations”

Oklahoma City Chapter
May 17, 2017 | Oklahoma City, OK | 11:30 a.m.-5:00 p.m.
Professional Development Day: Top Shelf PR
Learn from these Top Shelf speakers — Mike Mills with studio m in Toronto; Lindsey Duncan with Southwest Airlines in Dallas; and Mike Malaise with Parkland Hospital in Dallas.

Partner Events

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
May 18–19, 2017 | Chicago, IL

Powerful PR Writing Virtual Summit
Presented by PRSA and Ragan Communications
May 19, 2017 | Online

Catch Your Readers Writing Workshop
Presented by PRSA and Wylie Communications
June 19–20, 2017 | Boston, MA

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Portland, OR

Cut Through the Clutter Writing Workshop
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | San Francisco, CA

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | New York, NY

Catch Your Readers Writing Workshop
Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Dallas, TX

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL