Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

Calendar of Events   Professional Development Catalog

Online Series

  • April 4-May 9: Executive Communication Online Series
    This live, online, six-session program is designed to help communication professionals obtain the strategic knowledge, skills and abilities necessary to develop successful, quantifiable business outcomes. It will air on consecutive Thursdays from noon to 1:15 p.m. EDT.
    The six sessions are:

    • Research and Planning
    • Implementation and Evaluation
    • Managing PR and Communication Issues
    • Leading PR and Communication Function
    • Managing Relationships
    • Applying Ethics and Law
  • May 22-June 26: Digital Communication Certificate Program
    This live, online, six-session program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.  Register by April 24 to get discounted Early Bird pricing!

Workshops

Certificate Programs

  • On-DemandHow the PESO Model Changes the Conversation for Communicators
    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of “Spin Sucks” and creator of the PESO model, to learn how to implement it within your organization.
  • On-DemandCrisis Communication Certificate Program
    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and working through various crises.
  • On-DemandCommunicating to Manage Performance Certificate Program
    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
  • On-Demand: Reputation Management Certificate Program
    This on-demand, professional development offering is designed as a certificate-of-completion program to equip management-level communicators with a solid perspective of best practices and resources to meet the changing expectations of senior management for Reputation Leadership.

Conferences

  • Oct. 20–22: PRSA 2019 International Conference, San Diego
    At this time, we’re busy planning PRSA’s 2019 International Conference, scheduled for sunny San Diego on Oct. 20-22.
    Save $100 — Register by Sept. 13, 2019!

Section Conferences (Industry-Specific Events)

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

District Conferences/Events


Chapter Events (Local Events)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events/Webinars