Professional Development

PRSA is the preeminent learning organization for PR and communication professionals with events, programs and webinars throughout the year.

Click here to view the calendar of events.

Webinars

Anatomy of a News Release
Presented by Ann Wylie
On-Demand Available March 23 through April 7

The Evolving Skill Set of a Modern PR Professional to Remain Career-Relevant, Sponsored by LexisNexis
Presented by Ryan Williams
March 28, 2017

The Value of Accreditation: What APR Can Do for You and Your Career
Presented by Mitchell Marovitz, Ph.D., APR, Fellow PRSA
April 4, 2017

Top 4 Ways to Communicate Clearly and With Impact
Presented by Jay Sullivan
April 12, 2017

Demystifying the Measurement Challenge
Presented by Johna Burke
April 13, 2017

Super Fans: How to Attract More Fans to Your Brand
Presented by Stephen Dupont, APR
April 20, 2017

Think Outside the Pyramid
Presented by Ann Wylie
April 27, 2017

Three Tips to Communicating Across Generations in the Workplace
Presented by Shawn Nason
May 2, 2017

Public Relations Research: The Bridge to Integrated Marketing Communications
Presented by Mark Weiner
June 8, 2017

Click here to view an extensive library of on-demand webinars.

Workshops

Building Media Relationships
March 30, 2017 | Atlanta, GA
How to Develop Rapport and Become a Valued Resource
In this complement to Michael Smart’s popular pitching workshop, you’ll learn how to get on the radar screen of reporters and bloggers even when you don’t have a story to pitch. Some past workshop participants have even heard back from top-tier journalists they’ve emailed or tweeted before the end of the workshop. Learn how to identify and choose the media outlets that matter most to you. Use free resources to evaluate the influence of various blogs and online-only media.

Pitching Boot Camp
March 31, 2017 | Atlanta, GA
Winning Over Journalists and Bloggers in the New Media Landscape
Media pitching coach Michael Smart’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’sToday.”

Crisis Social Media When “It” Hits the Fan
March 31, 2017 | New York, NY
Real-Time Solutions for Effective Response
Crisis communications is becoming more complicated and difficult. Communications channels are expanding and audiences are more diverse. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.

APR Boot Camp
April 5–8, 2017 | Richmond, VA
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Readiness Review™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

PR Boot Camp
April 10–11, 2017 | Chicago, IL
Key Concepts and Techniques of Effective Public Relations
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.

Public Relations Strategic Planning
May 2, 2017 | New York, NY
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.

International Conference

2017 International Conference
October 8–10, 2017 | Boston, MA
Saver Rate Deadline: Aug. 25, 2017

Section Conferences (Attend Industry-Specific Events)

Counselors to Higher Education 2017 Senior Summit
April 5‒7, 2017 | Washington, D.C.
The Forum for Leaders in Higher Education Communications
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.

Health Academy Conference
April 26‒28, 2017 | Orlando, FL
A Whole New World: Transformation, Magic and Opportunity in the New Kingdom of Health Care Communications
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
Saver Rate Deadline: March 27, 2017

Counselors Academy Conference
May 7–9, 2017 │ Seattle, WA
Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake Up Your Agency
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
Saver Rate Deadline: April 10, 2017

Travel and Tourism Conference
May 21–24, 2017 │ Palm Springs, CA
Mod About PR
The Travel and Tourism Conference offers the latest approaches for hospitality and travel communicators to help make the most of staff, budgets and time.
Saver Rate Deadline: April 17, 2017

Employee Communications Conference
June 14–16 │ Denver, CO
Connect 17: Elevate Your Impact
The Connect 17 Conference addresses the latest employee communications issues, focusing on how individual employees can impact their organization’s overall reputation and brand through technology and social media. This unique conference features emerging best practices and innovative techniques from colleagues at the helm of the most successful campaigns.
Saver Rate Deadline: May 15, 2017

Public Affairs and Government 2017 Summit
June 23–24 │ Dallas, TX
Rough and Ready! Learn How to Wrangle the Public Sector’s Biggest Issues
This Summit will address the multi-disciplinary interests of public affairs professionals, and share valuable resources for communicators who hold public affairs roles in the private and NGO sectors, as well as in local, state and/or national government bodies and the military.
Saver Rate Deadline: May 31, 2017

Educators Academy Super Saturday
Oct. 7, 2017 | Boston
More details coming soon.

Association and Nonprofit Conference
Oct. 7, 2017 | Boston
More details coming soon.

District Conferences (Attend Events Near You)

Southeast District Conference
April 19‒21, 2017 | Regions Field, Birmingham, AL
Always On: Strategies to Navigate 24/7 Demands
This is the world we all live in. All day. Every day. We are all always on and, even worse, expected to be always on. Join an expected crowd of 300 practitioners and students from 11 PRSA chapters and 13 universities located in Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee.

Northeast District Conference
April 28, 2017 | Corning, NY
PRXNE17: PR’s Role in Economic Development and The Bottom Line
Everything we do as Public Relations practitioners must directly support The Bottom Line. Our ideas, strategies, tactics, and measurement must all be tied directly to the business goals and the success of our organizations and our communities. We have seen a tremendous boom in economic development in the Finger Lakes region, throughout New York State, and across the Northeast District, and so much of our work as PR practitioners has supported these efforts, whether through tourism, cultural development or the success of the companies we work for. The presentations and workshops at PRXNE17 will focus on sharing success stories, case studies, and ‘how to’ tips to help attendees immediately implement these new learning’s, and refocus their public relations efforts to truly support the bottom line of their own organizations or their clients’ organizations.

Sunshine District Conference
June 23-26, 2017 | Royal Caribbean’s Majesty of the Seas
PRville 2017
North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.
Payment in full is due by 5 p.m. on April 9, 2017.

Tri-State District Conference
Oct. 2017 | New York, NY
More details coming soon.

Chapter Events

Details on more events coming soon!

Partner Events

Social Media Conference for PR, Marketing and Corporate Communications at Disney World
Presented by PRSA and Ragan Communications
March 27–29, 2017 | Conference | Lake Buena Vista, FL

PR & Media Relations Conference
Presented by PRSA and Ragan Communications
April 5-7, 2017 | Conference | New York, NY

Video Strategy for PR Professionals
Presented by PRSA and Ragan Communications
April 13, 2017 | Online

Business Editors Panel
Presented by PRSA and Ragan Communications
April 20, 2017 | Online

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
May 18–19, 2017 | Chicago, IL

Writing and Editing Virtual Summit
Presented by PRSA and Ragan Communications
May 24, 2017 | Online

Catch Your Readers Writing Workshop
Presented by PRSA and Wylie Communications
June 19–20, 2017 | Boston, MA

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
July 27–28, 2017 | Portland, OR

Cut Through the Clutter Writing Workshop
Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | San Francisco, CA

Master the Art of the Storyteller Writing Workshop
Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | New York, NY

Catch Your Readers Writing Workshop
Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Dallas, TX

NOT Your Father’s News Release Writing Workshop
Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Kansas City, MO

Get Clicked, Read, Shared & Liked Writing Workshop
Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Miami, FL