PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
- March 22–23: Secrets of Media Relations Masters, Michael Smart, Chicago
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.
- Day 1: Placements Without Pitching – Building Media Relationships
- Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
- March 28–29: PR Boot Camp, Robin Schell, APR, Fellow PRSA, San Francisco
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need.
- April 4–6: APR Boot Camp, Harrisburg, Pa. — Sold Out
The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.
- May 11: Executive Presence for PR Professionals, Jay Sullivan, New York
Executive presence is no longer a nice-to-have in the global arena – it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
- June 7–8: Crisis Communication Master Class, Helio Fred Garcia and Adam Tiouririne, Chicago
The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
- September 21: Visual Content and Media Relations, Malayna Evans, Ph.D., Washington, D.C. area
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Case in Point
- April 4: Content Marketing: How Cleveland Clinic Turns Health Care News Into Compelling Stories, Online
For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Sponsored by ContentOro
- July 25: How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program, Online
Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.
- May 16–June 20: Reputation Risk Management Certificate Program, Live Online Course (Six Modules)
The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
- Aug. 15–Sept. 19: Measurement and Analytics Certificate Program, Live Online Course (Six Modules)
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. At the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
- On-Demand: Communicating to Manage Performance Certificate Program
On-Demand The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
Section Events (Industry Specific Events)
- April 11–13: Counselors to Higher Education (CHE) Senior Summit, Nashville, Tenn.
- Register by March 8 to save $100
- April 25–27: Health Academy Conference, Washington D.C.
- Register by April 3 to save $100
- May 6–8: Counselors Academy Conference, Toronto
- Register by April 5 to save $100
- May 16–18: Employee Communications Connect 18 Conference, Nashville, Tenn.
- Register by April 20 to save $100
- June 3–6: Travel & Tourism Conference, New Orleans
- Register by April 17 to save $100
- June 14–16: Public Affairs and Government (PAG) Summit, Kansas City, Mo.
- Register by May 24 to save $100
- June 21–22: Corporate Communications Conference, New York
- Register by May 29 to save $100
- Aug. 9–10: InterSections Conference, Anaheim, Calif.
- Oct. 6: Association⁄Nonprofit Conference, Austin, Texas
- Oct. 6: Educators Academy Super Saturday, Austin, Texas
2018 International Conference
- Oct. 7–9: International Conference, Austin, Texas
The International Conference is headed to the Live Music Capital of the World, Austin, TX! Join us for the PRSA 2018 International Conference, taking place Oct. 7-9, 2018 at the JW Marriott Austin. Click here to reserve your hotel room.
Saver Rate Deadline: March 1, 2018
2018 District Conferences (Regional Events)
- March 7–9: Southwest District Conference, Albuquerque, N.M.
- April 12–13: Western District Conference, Denver
- April 18–20: Southeast District Conference, Raleigh, N.C.
- April 22–24: North Pacific District Conference, Seattle
- June 1: Northeast District Conference, Buffalo, N.Y.
- July 12–14: Sunshine District Conference, Jupiter, Fla.
- Advanced PR Writing: Apply Creativity, Style and Voice for Greater Impact, Michael Smart, principal, MichaelSMARTPR
- Certificate in Principles of Public Relations: Online Study Course
- Crafting the Perfect Pitch, Michael Smart
- Creating Effective Integrated Marketing Communications Campaigns, Bonnie Harris, owner, Wax Marketing; adjunct professor, Reed College of Media, West Virginia University
- Creating Integrated Communications Campaigns, Bonnie Harris
- PR Writing Essentials: Write Like a Journalist for Greater Media Placement & Audience Engagement, Michael Smart
- Press Releases: Woo Editors and Wow the Public in the Digital Age, Michael Smart
- Proofing and Grammar for PR: Master Proofreading Principles & Grammar for Maximum Credibility, Michael Smart
- Writing Skills to Increase PR Reach and Results, Michael Smart
Webinars (Free to PRSA Members)
- Feb. 27: Crisis and Issues Management: Handling an Unexpected Man-Made Crisis (Hosted by the Travel and Tourism Section)
- March 13: Managing Your Professional Image
- March 15: Readability and Reputation
- March 20: The Science of Communication: How to Read Your Customer’s Mind
- March 27: Reputation Management in a Polarized Age (Hosted by the Financial Communications Section)
- April 12: Communicating Cause: Five Things We Get Wrong in Social Cause Communication
- April 19: Telling the Story With Your Data: Making the Case to the Boss
- April 24: Secrets of the PR Startup: Lessons From the First Three Years in Business
- May 1: In the Wake of Tragedy: Best Practices From Orlando’s Nightclub Shooting
- May 10: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand
- May 17: Reading, Writing and ROI
- May 22: Responding to Controversial External Social Events
- May 29: Going #Rogue: Losing Control of Your Social Media
- June 5: Make Video Work For You
- June 7: Trending Technology Tactics for the Communications Professional
- June 14: Building Effective Crisis Response Strategies in an Omni-channel Age
- June 19: Supercharge Your PR Writing for Better Results
- July 17: Turn on Your Idea Machine
- July 19: Writing Boot Camp
- Sept. 4: Timely Talent Training & Talk
- Sept. 20: Get Opened, Clicked, Read & Shared
- Nov. 6: Get More Media Coverage: Quick Changes to Outreach That Yield Big Results
- Nov. 15: Master the Art of the Storyteller
- Dec. 11: Elevate the Quality of Your Performance
Click here to view an extensive library of on-demand webinars.
Chapter Events (Local Events)
- Feb. 22: Buffalo Niagara Chapter, Buffalo Reborn: Promoting a City Transformed, Buffalo, N.Y.
- March 15: Buffalo Niagara Chapter, Leadership: Comparing Yourself to Yesterday’s Version of Yourself, Buffalo, N.Y.
- March 15: Maryland Chapter, Webinar: Event Transformation – It’s Easier Than You Think, Online
- April 12: Maryland Chapter, Digital Strategies to Help You Break Through to Resistant Audiences, Baltimore, Md.
Looking for more Chapter events? Click here to find your local Chapter.
- Feb. 16: PR Writing Virtual Summit, Presented by PRSA and Ragan, Online
- Feb. 20–21: Measurement for Communicators Conference, Presented by PRSA and Ragan, San Diego
- March 2: Next-Generation Infographics That Pop, Presented by PRSA and Ragan, Online
- March 7–9: 30th Speechwriters and Executive Communicators Conference, Presented by PRSA and Ragan, Washington, D.C.
- March 14–16: Social Media Conference, Presented by PRSA and Ragan, Orlando, Fla.
- April 3–5: PR & Media Relations Conference, Presented by PRSA and Ragan, New York
- April 17–18: Cut Through the Clutter, Presented by PRSA and Ann Wylie, New York
- May 1–2: Catch Your Readers, Presented by PRSA and Ann Wylie, Denver
- June 12–13: Writing for The Web and Mobile, Presented by PRSA and Ann Wylie, Chicago
- July 25–26: Master the Art of the Storyteller, Presented by PRSA and Ann Wylie, Portland, Ore.
- Sept. 6–7: Not Your Father’s News Release, Presented by PRSA and Ann Wylie, Atlanta
- Oct. 2–3: Catch Your Readers, Presented by PRSA and Ann Wylie, Dallas
- Nov. 7–8: Think Inside the Inbox: Get Opened, Read & Clicked Through, Presented by PRSA and Ann Wylie, Washington, D.C.