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Professional Development

PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

View Calendar of Events   View Professional Development Catalog

Workshops

  • March 22–23: Secrets of Media Relations Masters, Michael Smart, Chicago
    Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.

    • Day 1: Placements Without Pitching – Building Media Relationships
    • Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
  • March 28–29: PR Boot Camp, Robin Schell, APR, Fellow PRSA, San Francisco
    Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need.
  • April 4–6: APR Boot CampHarrisburg, Pa. — Sold Out
    The APR Boot Camp is a three-day intensive course for candidates to prepare for and be Advanced through the Panel Presentation™, and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.
  • May 11: Executive Presence for PR Professionals, Jay Sullivan, New York
    Executive presence is no longer a nice-to-have in the global arena – it is essential to win the next deal, land the next assignment, lead a great team, impact change and drive the bottom line. This program will help you recognize your greatest professional qualities and help you stand out from the competition.
  • June 78: Crisis Communication Master Class, Helio Fred Garcia and Adam Tiouririne, Chicago
    The PRSA Crisis Communication Master Class is a professional development offering that is designed as an in-depth, in-person, two-day immersion in advanced best practices in crisis communication. The in-class instruction, role-play and exercises are structured to help participants master crisis communication best practices through real-world work.
  • September 21Visual Content and Media Relations, Malayna Evans, Ph.D., Washington, D.C. area
    Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This workshop will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.

Case in Point

  • April 4Content Marketing: How Cleveland Clinic Turns Health Care News Into Compelling Stories, Online
    For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Sponsored by ContentOro
  • July 25: How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program, Online
    Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

Certificate Programs

  • May 16–June 20: Reputation Risk Management Certificate Program, Live Online Course (Six Modules)
    The Reputation Risk Management (RRM) Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.
  • Aug. 15–Sept. 19: Measurement and Analytics Certificate Program, Live Online Course (Six Modules)
    The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. At the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
  • On-DemandCommunicating to Manage Performance Certificate Program
    On-Demand The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.

Section Events (Industry Specific Events)

2018 International Conference

  • Oct. 7–9: International Conference, Austin, Texas
    The International Conference is headed to the Live Music Capital of the World, Austin, TX! Join us for the PRSA 2018 International Conference, taking place Oct. 7-9, 2018 at the JW Marriott Austin. Click here to reserve your hotel room.
    Saver Rate Deadline: March 1, 2018

2018 District Conferences (Regional Events)

On-Demand Training

Webinars (Free to PRSA Members)

Click here to view an extensive library of on-demand webinars.

Chapter Events (Local Events)

Looking for more Chapter events? Click here to find your local Chapter.

Partner Events/Webinars