Menu
Welcome
.
Logout
Login
MyPRSA
Partner
Jobs
Join
Go
Membership
Join or Renew
Member Benefits
Membership Types
Group Discount
Student Membership
Purchase as a Gift
Partner with PRSA
Professional Development
PD Opportunities Overview
PRSA Certificate Programs
Accreditation in Public Relations (APR)
Webinars
Resources & Toolkits
Diverse Dialogues
American Management Association Courses
Search Professional Development
Demo Days
Career
Career Development
Recruit Talent
Veterans Program
Mentorship Programs
Early Career
Mid Level Career
Senior Level Career
Conferences & Awards
Conferences
Awards
2026 Anvil Awards
Women of Impact Awards
ICON 2026
FutureCon 2026
Partner with PRSA
Past Events
Get Involved
Chapters & Districts
Professional Interest Sections
Affinity Groups
Member Mondays
College of Fellows
Speakers Bureau
For Students
Publications & News
Strategies & Tactics
PRsay
Issues & Trends
Newsroom
Strategies & Tactics Plus
Partner with PRSA
About
National Leadership
PRSA Code of Ethics
PRSA Foundation
Diversity, Equity & Inclusion
About Public Relations
Past Presidents and Chairs
PRSA Milestones
Careers at PRSA
Partner with PRSA
Home
/
Publications & News
/
Strategies & Tactics
/
Current Issue
Current Issue
Current Issue
Current Issue
Digital Edition
Previous Issues
Choosing Your Career KPIs for What’s Next
A Global Perspective on the APR
Bouncing Back From a Layoff
The Future of B2B Thought Leadership in a Zero-Click Era
Employee Communicators Discuss Strategy, Tech and Trust
Pittsburgh Pirates’ Kelly Ross on Seeing the Whole Field in Sports Communications
General Mills CCO Jano Cabrera on Building a Career With Purpose
How to Protect a Brand in Influencer Partnerships
The Story Behind the Strategy: Turning the How Into Why
From Oxford Commas to AI: Inside the Evolving AP Stylebook
How Data Can Misinform — Even When Accurate
SPY Museum’s Aliza Bran on Storytelling and Espionage
6 Workplace Trends Shaping 2026
Why Passive AI Adoption Won’t Cut It in 2026
A Tech Communicator’s Take on AI and Continuous Change
Guiding the Year Ahead: Q&A With PRSA Board Chair Heide Harrell, M.A., APR