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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarBest Practices for Writing Leads
Oct. 5, 2023 3:00 p.m. – 4:00 p.m.
In this webinar, you will learn how to write leads reporters will want to steal — and readers will love.Categories: Writing -
WebinarCreate a Communications Plan for Your Career
Oct. 26, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar for an interactive discussion on how to create a communications plan for your career.Categories: Communication Strategy, Special Interests -
WebinarFive Ways To Integrate Cultural Strategy Into PR Plans
Oct. 26, 2023 3:00 p.m. – 3:45 p.m.
Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarDiverse Dialogues: What's DEI Got to Do With Me?
Oct. 26, 2023 5:00 p.m. – 6:00 p.m.
This webinar will provide a brief history of past initiatives and campaigns, and highlight successful programs and tactics being implemented by PRSA members and Chapters that you can apply in your Chapter, organization and community. You will get a sense of where DEI is headed and how savvy communicators can be at the forefront of this wave.Categories: Communication Strategy, Diversity & Inclusion -
WebinarWhat Health Care Journalists Want
Nov. 14, 2023 3:00 p.m. – 4:00 p.m.
For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?Categories: Media Relations -
WebinarCrafting the Perfect Pitch in the New Media Landscape
Dec. 5, 2023 3:00 p.m. – 4:00 p.m.
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.Categories: Media Relations -
WebinarTop 10 Writing Tips for 2024
Dec. 7, 2023 3:00 p.m. – 4:00 p.m.
Resolve to be a better writer next year with proven-in-the-lab techniques for reaching more readers.Categories: Writing -
WebinarFuture Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year
Jan. 25, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.Categories: Emerging Trends -
WebinarWhy PR Firms Should Get Their Clients Doing Marketing Podcasts
Mar. 14, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how a PR firm should first approach its clients about podcasting. The speaker also will demonstrate the multiple benefits for PR firms having their clients create marketing podcasts.Categories: Techniques & Tactics -
WebinarBoost Your News Writing Skills
Apr. 17, 2024 4:00 p.m. – 5:00 p.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
On-Demand
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarCritical Conversations: Saying What Needs To Be Said
On-Demand
Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.Categories: Communication Strategy -
WebinarDemystifying the APR: Tips for Success
On-Demand
Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.Categories: Accreditation Preparation & Maintenance -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
On-Demand
In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.Categories: Communication Strategy, Diversity & Inclusion -
WebinarEarning an APR and Then Some: The Value of Ongoing Learning
On-Demand
Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.Categories: Accreditation Preparation & Maintenance -
WebinarEvolving Your Organization Beyond AVEs
On-Demand
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI