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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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    Displaying results 1 - 20 of 52
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  •  Webinar
    PRSA Storytellers: Strategic Communication Counsel During the Inaugural Year of the Biden-Harris Administration

    Dec. 12, 2022 4:00 p.m. – 5:00 p.m.

    Join this webinar to hear Captain Patrick Evans, APR, deputy chief of information in the U.S. Navy discuss his strategic communications role at the National Security Council in the White House.
    Categories: Communication Strategy, Crisis & Reputation
  •  Webinar
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    Jan. 18, 2023 3:00 p.m. – 4:00 p.m.

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
    The "Golden Rule" to the "Rubber Band Rule": How to Adapt Leadership Skills in Evolving Times to Build Respect and Trust

    Feb. 2, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how respect is dynamic, relative, contradictory and subjective, and discovery how to apply it every day in the workplace and in your personal life.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Moving Beyond Demographics to Better Understand Your Audience

    Feb. 9, 2023 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    On-Demand

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Webinar
    Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring

    On-Demand

    Put down the fire hose and pick up your crystal ball. Change how we approach comms today, lest we die tomorrow.
    Categories: Communication Strategy, Leadership & Management
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    On-Demand

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Demystifying the APR: Tips for Success

    On-Demand

    Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.
    Categories: Accreditation Preparation & Maintenance
  •  Webinar
    Diversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success

    On-Demand

    In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
    Evolving Your Organization Beyond AVEs

    On-Demand

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Webinar
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    On-Demand

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
    How to Tell Authentic Stories That Shift the Narrative

    On-Demand

    Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to: Identify stories within your organization that may be overlooked. Analyze stories for common themes that tie back into your organization's goals. Repurpose content to amplify stories with the right audiences.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
    Humanizing Communications: How To Create Thoughtful and Inclusive Narratives

    On-Demand

    Learn how to incorporate appropriate language and imagery with a human lens in public relations campaigns. Strategy and tactical inclusion tips covered during the webinar are centered on person-first, multicultural, LGBTQ+ and economically disenfranchised communities.
    Categories: Communication Strategy, Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace

    On-Demand

    Inclusion is part of the employee experience as our industry continues to tackle the lack of diversity among our organizations and teams. This webinar addresses the topic of covering and why inclusion is about bringing your whole authentic self to the workplace.
    Categories: Diversity & Inclusion, Leadership & Management
  •  Webinar
    Internal Communications During COVID-19

    On-Demand

    How do you ensure the continuity of your organization during COVID-19? How can you demonstrate to your staff the same care you would deliver to your best customer? These days, your employees feel unsettled — even scared. Sharing information quickly and clearly is essential to their well-being.
    Categories: Crisis & Reputation
  •  Webinar
    Maintaining and Restoring Trust in Times of Great Change

    On-Demand

    This one-hour webinar focuses on the drivers of trust in any environment, but especially in times of great change, in addition to proven techniques for maintaining trust where possible and restoring trust where necessary.
    Categories: Executive Level, Leadership & Management
  •  Webinar
    Managing Your Job Search With Intention

    On-Demand

    Join this session to expand your job search efforts beyond just applying online, and learn a new approach to helping others help you make great career move.
    Categories: Techniques & Tactics
  •  Webinar
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    On-Demand

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
    Navigating the New Normal of Communications in the ’20s … and Beyond

    On-Demand

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
    Displaying results 1 - 20 of 52
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