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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 PM – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarBridging Gaps: Communicating for Inclusive Health Care: Voices From the Field: Experiences and Strategies
Oct. 29, 2024 12:00 PM – 1:00 p.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
WebinarCurrent and Future Social Media Trends You Need to Know
Nov. 12, 2024 3:00 PM – 4:00 p.m.
Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.Categories: Social Media, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 PM – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarHolistic Mentoring: Fostering Success Through Psychological Safety and Generative Dialogue
Nov. 19, 2024 5:00 PM – 6:00 p.m.
Discover how holistic mentoring practices, grounded in psychological safety and generative dialogue, can significantly impact student and graduate success in internships and careers.Categories: Leadership & Management, Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 PM – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 PM – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 PM – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
WebinarFuture Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Jan. 23, 2025 3:00 PM – 4:00 p.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.Categories: Emerging Trends -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Feb. 11, 2025 3:00 PM – 4:00 p.m.
What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. AllowCategories: Leadership & Management, Techniques & Tactics -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
On-Demand
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAPR Panel Presentation: Secrets to Success
On-Demand
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAPR+M Process and Overview: Everything You Need to Know
On-Demand
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
On-Demand
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarCrafting the Perfect Pitch in the New Media Landscape
On-Demand
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.Categories: Media Relations