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Latest News
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PRSA Foundation Announces 2026 Board of Directors and Expands Scholarship Support for Emerging PR TalentJan. 12, 2026
The PRSA Foundation announced its 2026 Board of Directors and reaffirmed its commitment to advancing diversity and expanding opportunity within the public relations profession. Guided by its 2026 purpose statement, “Opening doors for the next generation of PR leaders,” the Foundation continues to broaden its support for students through scholarships, grants and industry partnerships that help launch meaningful careers. -
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PRSSA to Launch New Chapters at Bethel University and Coastal Carolina UniversityDec. 16, 2025
PRSSA announced today the establishment of two new collegiate Chapters at Bethel University and Coastal Carolina University (CCU). These new Chapters expand PRSSA’s national footprint and reinforce the organization’s global commitment to preparing the next generation of strategic communicators. -
PRSA Releases ‘AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators’Nov. 10, 2025
PRSA has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work. -
Educators Academy Honors Jane Dvorak, APR, Fellow PRSA, with 2025 David Ferguson AwardNov. 5, 2025
The Public Relations Society of America’s (PRSA) Educators Academy is proud to announce Jane Dvorak, APR, Fellow PRSA, as the recipient of the 2025 David Ferguson Award. -
PRSA’s ICON 2025 Wraps, Showcases Storytelling, Leadership and the Future of Ethics in AIOct. 30, 2025
The Public Relations Society of America (PRSA) concluded its highly anticipated ICON 2025 Conference this week, drawing close to 2,100 communications professionals and students from across the nation for an event that celebrated storytelling, leadership and the evolving ethical landscape of artificial intelligence. Next year’s Conference will take place in Orlando, Fla., at the Orlando World-Center Marriott from October 18-20, 2026, bringing together communicators from around the world for another powerful week of learning, networking and leadership development. -
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Lauren Graham Announced as New Keynote Speaker for ICON 2025Oct. 22, 2025
PRSA announced today that award-winning actress, producer and New York Times best-selling author Lauren Graham will be the keynote speaker at ICON 2025. Graham’s keynote will take place on Tuesday, October 28, during the Day 1 General Session running from 1–2:45 p.m. of the Conference. ICON 2025 is expected to draw more than 2,000 communications professionals and students from across the nation.
In the News
- What PRSA's new CEO has in store
PR Daily - PRSA Names Matthew Marcial CEO
PR News - PRSA DEI Support
PR News - 2025 PR Predictions: Transforming Work Life and Business
PR News - PRSA Wins Distinct Honor
PR News - AI may require PR agencies to reevaluate billing models
PR Daily - Tips for determining the true value of earned media
PR Daily - 5 Considerations for Organizations Taking Public Positions
Risk Management Magazine - When they won’t even say ‘no comment’
Columbia Journalism Review - PRSA’s Strategy to Out-Communicate Misinformation
Stories and Strategies for Public Relations and Marketing - PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
PRNEWS - PRSA Brings Together Communications Industry to Tackle Growing Misinformation Issue
Bulldog Reporter - PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
PRNEWS - How I Got Here: PRSA’s 2024 Chair Joseph Abreu embraces innovation
PRDaily - How student-led agencies are shaping today’s entry-level employees
PRDaily - Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak
Ethical Voices - 4 guides for ethical use of AI in PR
PRDaily - PR Group Sets Guidelines for AI Use
Associations Now - The ethics of greenwashing: Young PR professionals’ perspective
PRDaily - PRSA's Timely Release
O'Dwyer's - PRSA Releases Guidelines for AI Use
PRNEWS - PRSA releases new guidelines on ethical AI use in PR
PR Daily - PRSA releases guidelines on ethical use of AI
PRWeek - These were the buzziest topics at PRSA ICON 2023
PR Daily - How Important is it for Your Organization to Have a Code of Ethics?
PRNEWS - The Value of PR Associations in the Digital Age
PRNEWS - What college students think of Threads, changes to X
PR Daily - Communicating across cultures with awareness and consideration
Ragan - How college students engage with podcasts
PR Daily - PR Profiles, Episode 24: A Conversation with Michelle Egan, 2023 PRSA Chair
Agility PR Solutions - With New Chair, PRSA Continues Focus on Ethics, DEI
PRNEWS - Building Diversity Pipelines Takes Buy-In, Training and Constant Reassessment
PRNEWS - The PR Week: 1.19.2023 - Michelle Egan, Alyeska
PR Week - What DE&I means to Gen Z
PR Daily - 4 unsung heroes of PR you should know
PR Daily - How College Students Get Their News
PR Daily - Local PR group hosts talk about diversity, equity
The Philadelphia Tribune - PR Profiles, Bonus Episode: A Conversation with Dr. Felicia Blow, APR, 2022 PRSA Chair
Agility PR Solutions - Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data
PRNEWS - How marketing associations see 2023 shaping up
SmartBrief - A Gen Zer’s view of the future of social media and the metaverse
PR Daily - ‘Be your best self,’ says PRSA Chair Felicia Blow
PR Daily - Looking at George Floyd’s Legacy 2 Years Later: A Long Road Ahead
PRNEWS - For attracting top talent, purpose must come first
PRDaily - What up-and-coming PR pros are looking for from mentors
PRDaily - How Better.com Can Improve
O'Dwyer's - Going Beyond: PR Must Act on HBCU Advocacy, Here’s How
PR NEWS - Updated ‘On Background’ Policies Highlight Need for Better Media Relations
PR NEWS - Diversity, Equity
and Inclusion in PR:
What’s Changed
and What’s Next
PR Daily Leadership Network - 6 ways communications can keep its seat at the table
PR Daily - PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan
Agility PR Solutions - How the PR industry can support and advocate for the disability community
PR Daily - How PR students are grappling with fake news on social media
PR Daily - Ethics Work Best When Reinforced as a Constant State of Mind
PR NEWS - Transparency and the industrialization of disinformation – Michelle Olson, APR
Ethical Voices - If the PR industry wants to be more inclusive, it must pay its interns
PR Daily - Membership Pro Tip: Help Members Generate New Business Leads
Associations Now - A Checklist for an Effective Crisis Communication Plan
PR NEWS - PR’s Top Pros Talk… The Modern Purpose of Public Relations – Michelle Olson
D S Simon Media - As Juneteenth Becomes Federal Holiday, Communication Issues Remain
PR NEWS - How Comms Pros are Assisting Government Vaccination Messaging
PR Daily - How one PR student is building her own community to celebrate diversity
PR Daily - Is an APR Worth the Time and Effort Needed to Attain It?
PR NEWS - 9 Tips for a Successful Return-to-Work Communications Plan
Risk Management Magazine - Young Voices: PRSSA President Brings Experience to First PR Job
PR NEWS - The Power of PR >> Part 1: A Basic Understanding
Small Business Expo - PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more
PR Daily - New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson
Bulldog Reporter - PRSA Gets Proactive, Adds Resources on Disinformation and DEI
PR NEWS - Industry leaders support PR pros in between roles with networking, training opportunities
PR Daily - PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’
PR NEWS - For young PR pros, the pandemic has drastically changed the job search
PR Daily - AAPI PR Pros Urge Action Against Asian Hate Speech and Violence
PR NEWS - Three Tips for Remote CEO Interviewing and Onboarding
Associations Now - Syracuse University PRSSA’s all-female executive board wants to boost inclusivity in PR
The Daily Orange - PRWeek Coffee Break Interview with PRSA CEO Linda Thomas Brooks
PR Week - PRSSA, Finn Partners launch mentorship program for students of color
PR Week - Weighing the choice between grad school or entering the workforce
PR Daily - PRSA Taps Media Exec and Hockey Mom Linda Thomas Brooks as CEO
PR NEWS - In a Time of National Crisis at the Capitol, Words Matter
PR NEWS - PRSA chair says communicators must ‘make a difference’
PR Daily - PR firm leaders react to Washington unrest
PR Week - How future pros see the emergence of virtual conferences
PR Daily - Elon Musk appears immune to criticism as Tesla ignores the media
CNN Business - Why the Pandemic Has Increased the Need for Online Reputation Management
Entrepreneur - Pamala Proverbs elected international delegate-at-large for PRSA
Barbados Today - Student organizations in Illinois State University’s School of Communication combat COVID-19 challenges
Illinois State University - PRNEWS Announces Honorees for Top Women in PR
PRNEWS - What Biden’s all-women comms team means for the industry
PR Daily - How future communicators are embracing DE&I in PRSSA chapters
PR Daily - Illinois State University PRSSA Chapter gives students the confidence for success
Vidette Online - Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now
PR NEWS - The PR Week Podcast: Garland Stansell, PRSA
PR Week - How the PR industry can—and must—do more on DE&I
PR Daily - How Your Company Can Fight The Never-Ending War Against Misinformation
Forbes - How Communicators Can Lead the Way on Diversity and Inclusion
PR NEWS - Four Tips for Managing Crisis Communications in the COVID-19 Era
Inside Higher Ed - Tips for How Communicators Can Bond with Hispanics
PR NEWS - PRSA calls Tesla dissolving its PR department ‘alarming’
PR Week - PR Pros Offer Tips for Harris and Pence to Deliver Messages
PR NEWS - Podcast: Del Galloway: PRSA ICON 2020
PR Talk Podcast - Two University of Miami students awarded public relations scholarships from PRSA Miami Chapter
University of Miami - Grand Valley State University alumnae receive national public relations award from PRSSA
Grand Rapids Business Journal - PR Pros: What Can Having a Mentor Do for You?
PR News - How PR students see ethics as the foundation for future work
PR Daily - A Message for Communicators on Ethics Month
PR News - University of Nebraska at Omaha PRSSA Chapter receives first place at the National Organ Donation Awareness Competition
The Gateway - 5 simple ways to eliminate D&I roadblocks
PR Daily - How student-run firms are adapting to—and learning from—COVID-19
PR Daily - Communicators Say ‘We Need to Help a Confused Country’
PR News - California State University-Fullerton PRSSA students, graduates use PR strategies to help struggling businesses ‘Tuff It Out’
PR News - Podcast: How Covid-19 Mobilized Public Health Communications
PRovoke - PRSA Chief: Always Communicate Compassion and Civility
PR NEWS Cross-Cultural Marketing and Messaging During a Dual Pandemic
PR NEWSA letter from PRSA Chair Garland Stansell to members reflecting on the country’s recent events
Agility PR SolutionsPRSA Chair T. Garland Stansell: In Tough Times, PR Should Be The Brand’s Conscience
March CommunicationsHow new PR grads are approaching the workforce amid COVID-19 disruption
PR DailyThe kids are alright: PRSA student members pick up the gauntlet to #FlattenTheCurve
Earned Media RisingHow communicators can help inform the public during the COVID-19 crisis
Earned Media RisingWhy good comms practices are more important than ever
PR DailyCoronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators
Agility PR